Publishing new posts on your blog regularly is important, but it is just as important to remember all of those old posts you’ve got stashed away in the archives, too. It is common for a newly-published post to get a lot of traffic before those readers slowly swindle away to very little or even nothing.
That is of course unless you can turn it into a COMPOUNDING blog post.
That’s a very special blog post indeed.
What Is a Compounding Blog Post?
A compounding blog post is one that DOESN’T lose traffic once the initial new-post-burst is over. It doesn’t slowly dwindle away, but actually steadily increases over time, making the post more popular as time goes on.
It sounds like a dream, doesn’t it?
That dream could be a reality. You just need to learn how to take care of your blog a little bit. A few extra minutes spent here and there really could make the world of difference as far as blog traffic is concerned. Taking a few minutes to go back over OLD blog posts and throw some love their way can turn a crappy, unloved, un-read post into one that is adored and shared by hundreds, thousands, perhaps even millions.
Again, it sounds like a dream, doesn’t it?
Here are 4 summer quick and simple ways that you can turn an old blog post into a brand new compounding one, pumping truckloads of extra traffic your way. Are you ready for them?
How to Turn Old Content into A Compounding Blog Post
1 – Say hello to SEO.
Search engine optimisation actually sounds a lot more complicated than it actually is. You’re essentially optimising your blog for a search engine — telling that search engine that you have what it is looking for. Or, rather, what the person using the internet search engine is looking for.
The keywords you use are just what someone would type into Google. Stuff like:
- Florists in Southend
- Fashion bloggers in Essex
- How to get more readers on a blog
I created a guide to WHERE you should use keywords in a blog post > How to Use SEO Keywords in a Blog – 9 Steps.
All you’re doing with search engine optimisation is making it easier for those search engines to find you. There’s even a WordPress plugin that does a lot of the hard work for you. Take a peek at Yoast SEO if you get the chance. It’s what I use to make sure every blog post I publish is search engine ready.
You may also find these blog posts helpful:
- What Are Long-Tail Keywords?
- What Are Short-Tail Keywords?
- How to Find Keywords for Your Blog That Actually Perform
2 – Say goodbye to bad images.
If your images are pants, people aren’t going to want to look at them. If you don’t have enough images on the page, your blog post is going to look like one big whack of text … and no one really has time for all of that.
By adding images — good images — you’re breaking the blog post down and making it easier to read. It’ll be the same length, but it won’t seem as long (or boring) to your readers.
By adding images with the right alt-tags, you’re also helping to boost your blog’s SEO … again.
Who knew images would be so helpful?
Find more advice on blog images here:
- How to Add Instagram Content to a WordPress Blog
- 7 Things That Ruin Your Blog and Social Media Photos
- 75+ Places to Find Free Feminine Stock Photos For Your Blog
Extra tip: At the same time as saying goodbye to bad images, you should also say hello to headings and sub-headings. If you’re not using them yet, Yoast SEO will make you. Your blog posts look so much better when you break them down with headings and sub-headings. You can’t argue with me about this … It’s, like, scientifically proven!
3 – Throw in links, and then throw in a few more.
Right, you’re going to need both internal and external links.
Internal links are links to other posts on your blog.
External links are links to other websites or blogs.
I know you don’t WANT to add a link to someone else’s website because that takes readers away from yours, but linking to a high-quality, high DA website has actually shown to help boost your blog popularity and blog DA score, too. It could even be a Pinterest link to your board or profile — every little helps. This is actually something I talk about more in The 2-Minute Pinterest Tip That’ll Boost Blog SEO.
Adding internal links to your blog post — links to other, older posts — you’re keeping readers on YOUR blog for longer. I’ve added internal links within this post, to other, relevant posts that expand on some of the points I’ve made. You could do the same quite easily, dropping them naturally within the text (as I’ve done in this post) or inserting an “additional resources” type area (again, as I’ve done in this post).
4 – Create a brand new Pinterest pin.
Have you created a Pinterest pin for that particular blog post before?
If you said yes …
… take a peek at that pin and see how well it has performed for you. Does it get clicks and repins on Pinterest? Have you pinned it to all of the relevant boards, or did you just throw it in one called “blog stuff” and be done with it? If the pin isn’t performing well, create a brand new one. Better yet, create a bunch of them and then use a scheduling tool, such as Tailwind, to pump them out to your followers slowly and steadily, over a period of time.
If you said no …
… you need to create a Pinterest pin, but before you do that, you’ll need to make sure that your Pinterest account is optimised for blog promotion. Don’t worry; this will only take you a few moments. Make sure you have a business Pinterest account, and that you have verified your blog/website, and then make sure that all of the relevant boxes are filled in. Description, name, profile picture, etc.
When you’re done with that …
… create a few Pinterest boards that make sense, appeal to readers, and are relevant to your blog. I talk about social media and blogging more than anything else on this blog, so my first (and most popular) boards were “Blogging 101” and “Pinterest Marketing”. I also have “Twitter Marketing”, “Affiliate Marketing Tips”, “SEO – Search Engine Optimisation”, etc.
Don’t just have one board for everything related to everything; break it down a little bit. It makes it so much easier for your followers to find whatever it is they’re looking for.
You can use Canva or Easil to create Pinterest pins, two websites with some pretty epic-lookin’ templates that you can fiddle with until they match your desired aesthetic.
For more information on how to create a cracking Pinterest strategy, take a peek at this blog series >> My Pinterest Marketing Strategy. I went from 6,000 monthly unique viewers to over 200,000 in about 6 months. In digital marketing timescales, that’s slow progress! (Note: I took my time, performing a bunch of different experiments so that I could write all about them on this blog.)
I have PLENTY more tips as far as improving your blog posts are concerned. These four simple steps will help to increase the chances of your next post becoming a compounding blog post.
I’d also like to personally recommend a few of these, too:
- What Are Blog Keywords?
- 4 Things You Definitely Shouldn’t Do With Your SEO Blog Keywords
- New Things You Can Do With Old Blog Posts: A Roundup
** Check out all of my INTERNAL links! 😉
I hope this blog post has helped you today, but I’d love to know if you have any other blogging problems or questions. Get in touch via the contact me page, social media, or just by leaving your comments in the space below this blog post.
If you’d like more information, hacks, tips n’ tricks about blogging and using social media to promote your blog, sign up to my Blogging 101 email list. You’ll get access to all the keywords, hashtags, tips and advice you’ll ever need in my free resource centre.
Thanks for stopping by!