Keywords are something that I’ve been working with for a very long time. They’re often one of the first SEO tools you pick up and use as a blogger or copywriter/content creator, and when they’re used the right way, can boost your traffic massively. That’s why the question, “What are blog keywords?” is not a ‘stupid’ one. It is essential that you know about them if you want a blog that people actually find and read.
What do you do when you’re looking for information?
Here’s what I do: I grab my phone, open a web browser, bring up Google, and then I search for something. Let’s just pretend that I’m looking for a florist in Essex — I would type in “florists in Essex/Southend/surrounding area”.
What I have just typed in — “florists in Essex” — is a keyword, also known as key phrase, key search term, key search phrase … you get the idea. It can be just one word, five words, a phrase, a question, or a combination of all of the above, but it is essentially what someone would type into an internet search engine.
🎞 If I were looking for the local cinema to me, one keyword or key phrase that I might type in would be “cinemas near me”.
💅🏻 Perhaps I’m hunting for a local nail salon, because we can all see how shoddy my own claws look right now. I would type in “nail extensions Southend” or “nail salons near me”.
🍕 When it comes to dinner time, “Pizza Hut delivery Southend” certainly comes in handy. (Far too frequently than my waistline appreciates.)
All of those search terms — the things that you/someone would type in to Google — are keywords. You can use them in your blog to help bump it up the list of results when someone searches for the term you’re targeting.
What are keywords?
In short: a Google search term.
So, how do you use keywords in a blog post?
You know, it’s funny you should say that because I have just the blog post for you to read if you want a really in-depth (but simple) guide to understanding and using blog keywords. There are nine steps that I suggest you do for EVERY blog post, and a plugin that you can download to make it oh-so-easy to remember. You’ll find that blog post here:
It starts with some research. You’ll want to know what keywords to target before you start randomly writing up blog posts. You’ll be able to ‘guess’ the most popular ones, but the most popular ones are also going to be targeted by everyone else with a website or blog in the same niche as yours.
The less popular ones — the terms searched for less frequently — may need a little research before you discover them. Despite being less regularly searched for, the obscure and less popular keywords/phrases have become an invaluable tool I use to promote my vaping website, best-ecig.co.uk. Almost all of the traffic comes from search engines, and that’s because I work through the steps I recommend you try, for each blog post.
For more information on how and where I find keywords and terms/phrases, take a peek at the following:
I like to compile a list of 20-30 keywords to focus on over the coming weeks (or until I get bored and fancy talking about something slightly different), and it takes me about 15-20 minutes to come up with them.
The 9 steps that I suggest in How to Use Keywords in a Blog Post for SEO take about 15 minutes, and I go through the ‘checklist’ just before I press publish.
It all sounds super complicated when you first dip your toes into the world of Search Engine Optimisation, but I promise you it’s really not that difficult to wrap your head around. I’m quite a simpleton really, and if I can do it, anyone can. It’s all a lot easier with Yoast … You’re definitely going to want to check out the plugin for WordPress.
Before I go, I would just like to share a few more blog posts that I think you might find helpful:
- The Blogging Checklist: 10 Things You Should Do Before You Press Publish
- How to Hide Pinterest Images in a Blog Post
- 75+ Places to Find Free Feminine Stock Photos For Your Blog
Thanks for reading! Don’t forget to leave your blog links below so that I can come and check yours out 👩🏼💻