I was having a good read through some other bloggers’ posts the other day, and I noticed something that actually made me facepalm a little bit.
So many bloggers don’t have their social media pages/links clearly visible on their blog posts.
I’m serious. It seems like the most obvious thing in the world, but after about three or four minutes of hunting, I genuinely couldn’t find a social media page for one particular blogger.
I looked at the top of the page, but there weren’t any social media buttons up there. Nor was there a menu that seemed to point to them.
I skimmed further down the page, checking out the widget box on the right-hand side, as well as throughout the blog post. Nada.
I went all the way to the bottom. I found a few share buttons, but still no buttons to the blogger’s social media platforms. No popup appeared. No Shareaholic band came up. Nada.
There were no social media/follow me buttons on the ‘About Me’ page.
I couldn’t find any on the ‘Resources’ page, although I didn’t expect to.
Nothing on the ‘Hire Me’ page.
Likewise for the ‘Work With Me’ page.
Nothing on the ‘shop’ page.
Is this really a blogger with NO social media accounts?
What am I missing here?
I *DID* manage to find the social media buttons that would take me directly to that blogger’s different platforms, but THEY. WERE. TINY.
I almost missed them completely.
They were in a widget on the right-hand side — a bunch of tiny icons that were almost invisible between the name and brief introduction.
Now, I’m not saying that you need to plaster your social accounts all over every single blog post, but the average reader shouldn’t need to go trawling for a teeny-tiny icon on your page to find them. If you have your social buttons in your right-hand-side widget space, remember that they won’t show up on the right-hand side of the page on a mobile device. Instead, they’ll be right at the bottom of the post in most cases. Some people just won’t scroll down that far. Once they’ve found the information they need in your blog post, they might click away.
I RECOMMEND …
… inserting your social accounts/links in your blog posts. Not all of them, and not everywhere, but scattered here and there. If you take a look back through my posts, you’ll see that there is a box or direct link to one or more of my social accounts in all of them.
I use the Instagram Feed plugin for WordPress to insert a little Instagram box into my posts.
There are similar plugins for the other social media platforms. Some platforms have “developers tools” pages, giving you access to codes that insert Pinterest boards, Facebook pages, and all sorts of other cool things into your post.
Check out the Pinterest Developers Tools.
I’ve also downloaded the Shareaholic plugin for WordPress so that a non-invasive bar comes up on either the left-hand-side of the page or at the bottom, with links to my social accounts.
There are SO MANY ways that you can inject some social-media’ness into your posts. Literally, loads.
☻ When replying to comments left on your posts, leave your social media links.
☻ Have a call-to-action at the bottom of each blog post, asking people to follow you on social media.
☻ Embed your social media content into your blog posts, just as I talk about in >>> How to Add Instagram Content to a WordPress Blog Post.
However you do it, whichever method you choose, make sure that your social media pages are clearly, visibly, and definitely linked somewhere in your blog posts. Don’t take for granted that someone will scroll all the way to the bottom where your little buttons are hiding. Most of your readers probably won’t do that. It sucks, but it’s true.
If you’re only going to take one of these tips away with you today, I suggest checking out the Shareaholic plugin for WordPress. Honestly, it’s an absolute winner — and free!
Thank you so much for reading today! ♥︎
Let me know what frustrates YOU about other blogs 👇🏻
FURTHER RESOURCES + READING:
- How to Make Your Blog Posts More Readable – 10 Top Tips
- 21 Ways You Can Promote Your Blog on the Commute to Work
- The 2-Minute Pinterest Tip That’ll Boost Blog SEO