I would like to talk about search engine optimisation stuff today if that’s okay with you? Specifically, I’d like to talk about using internal links in a blog post for SEO — something you’ll definitely want to do if getting more traffic from search engines is on your to-do list.
WHAT IS AN INTERNAL BLOG LINK?
There are two types of link that you can add to a blog. You’ve got external links which take your readers to other websites (including affiliate links/sites). Then you have internal links — the ones we’re talking about right now.
👉🏻 Internal links are links to other posts or pages on YOUR site.
HERE’S WHY INTERNAL LINKING IS SO IMPORTANT …
1 – Internal blog links help your audience find what they’re looking for …
… and even some stuff that they’re NOT looking for too. When you provide readers with even more information on the same topic, there’s a good chance they’ll spend a while on your blog rather than reading one post before clicking away onto another site.
This blog post is all about internal blog links. Other posts that readers might find useful are ones that discuss search engine optimisation for bloggers, blogging growth, and using Pinterest for blog promotion, etc.
Oh, and would you look at that … I’ve just internally linked to them! 😉
2 – Internal blog links help Google find and index your blog too.
It’s not just your readers that’ll enjoy these internal blog links; they also make life easier for Google and will, in turn, help to boost search engine optimisation for your blog. If you want to appear on the first page of Google for the keywords you’re targeting, throwing in a few high-quality links to your own posts is an easy place to start.
When Google and other search engines send out their ‘spiders’, they’re looking for pathways to make maps around the internet. Okay, so, it’s actually much more complex than that, but that’s the long and short of it. If the spiders land on one blog post of yours, with no other internal links to other posts or pages, it will just add that one page to its little journey. If that one blog links to five or ten other posts, the spiders will land on the first page, and then travel through the links to the other pages too, adding those to the journey-map as it goes. That’s why it’s good when people link to *your* blog — lots of Google spiders will add those links to the journey-map, in turn pumping you higher up in search results.
📍 Before all of the experts tell me that’s not really how search engines and linking works, I’m just making things super simple. This is the easy-peasy guide after all! If you’d like a more complex explanation, I recommend taking a peek at Neil Patel’s website – this blog post in particular: Neil Patel’s Guide to Internal Linking.
HOW TO USE INTERNAL LINKS ON YOUR BLOG FOR SEO EFFECTIVELY
I’m not saying that these are the ‘rules’ or anything, but I’m about to share a few tips n’ tricks that will help you get the most out of your internal links.
Are you ready?
1 – Link to other blog posts that are RELEVANT.
Linking to one of my blog posts that discusses the finer points of Moschino’s Fresh Couture right now wouldn’t be in my best interests. What would work as a relevant internal link, however, is one that talks about search engine optimisation for your blog. You’re not here for my perfume reviews, right? You’re here to learn about internal blog links and other simple steps you can take to boost your blog’s SEO. Posts that discuss exactly that, are probably going to capture your attention. Adding links to those other posts will [hopefully] keep you on my blog longer. Maybe you’ll even subscribe to my Blogging 101 email newsletter to learn more, or follow me on Instagram, etc.
2 – Don’t include too many internal links.
There is no perfect number here. Some experts suggest 5 internal links per blog posts. Others advise anywhere between 2 links and 50 links. That’s quite some range, right?
How many links do *I* include?
However many are relevant.
I go through the post before I press publish, adding links to existing blog posts if there is a need for them. You can take a look at some of my posts to see how many internal links I’ve thrown in. There are 15 in this post. Adding lots and lots and lots of internal links can be seen by readers and Google as spammy.
3 – Include internal links in different ways.
You can add links so that they are naturally dropped into your text. So, for example, if you were talking about boosting blog post SEO using images, you could just drop the link into the text. This method makes it easy to target long and short-tail keywords for SEO. Make the link a different colour so that it stands out (as I’ve done), and ensure the new page opens up in a brand new tab. It’s really frustrating as a reader to click on a new link, have it open up in the same tab, and then lose your place on the original post.
Another way that I like to add internal links to my blog posts is to have a ‘Further resources + reading’ section at the bottom. Yes, there’s a ‘Related Posts’ section down there too (the Jetpack plugin for WordPress offers this), but people are more likely to miss that section, or not scroll down quite that far. If you keep scrolling down on this post, you’ll find my little ‘Further resources + reading’ section.
Finally, if you have a blog post that you feel will be SUPER helpful to your reader, insert it in a way that it stands out. I’m a big fan of this format right now:
Helpful post: How to Make Your Blog Posts More Readable – 10 Top Tips
4 – Link backwards AND forwards.
Don’t just link back to older blog posts in your new ones; go back to older blog posts and add links to your NEW blog posts where they are relevant too. As well as the older post links added to this new blog post, I also went back to a bunch of old posts and added *this* post’s link to them.
5 – Change the links if they’re just not working.
There’s nothing wrong with switching up your internal blog links from time to time. I do it all the time. The first thing I’ll do after publishing a blog post (after sharing it on social media), is to go back through my older posts to see which ones are relevant or discuss a similar topic. I’ll slide the new post link in, replacing other, less-productive ones; check the entire post over for errors, etc.; and then hit the update button to make the changes go live.
6 – Always link to your most popular blog posts.
This helps to boost blog SEO, especially if you link from posts that feature high up in search engine results for the targeted keyword. My blog post > 101 Instagram Tips for Bloggers, Influencers & Small Businesses < pops up on the first page of Google results for the keyword “Instagram tips for bloggers”, so I’d make a point of inserting that link into other posts that discuss Instagram/blogging growth/etc.
7 – Make your internal links do-follow links.
Don’t worry about adding the no-follow attribute to your internal blog links. You want Google and other search engines to follow the links from page to page.
No-follow links are for affiliate links/sponsored post links/gifted item links, etc.
I hope you found this blog post useful today, but if you ever have any blogging or social media-related questions, please do not hesitate to get in touch. Don’t forget to check out my other SEO blog posts too. I’ve thrown some links that you may find useful below.
Thank you so much for reading, I hope you have a wonderful rest of your day!
FURTHER RESOURCES + READING: