Hashtags are a nightmare these days. You could accidentally use banned hashtags, or get yourself shadow banned on Instagram if you use the same tags over and over again. Using social media, and particularly Instagram isn’t as simple as it used to be, simply throwing a few relevant hashtags at the bottom of your post and hoping for the best. It is, quite literally, a cutthroat hashtag world out there. Learning how to get more out of your Instagram hashtags isn’t a project for the faint-hearted.
There’s good news ahead, however, and it comes in the form of social media scheduling apps, just like Tailwind. This is a site / app that I have recently come across, choosing to branch out from HootSuite and find out what other scheduling tools there are out there. I’m impressed with what I’ve seen so far, but one of the things that has impressed me the most is the new Instagram scheduling tool.
Tailwind will offer you hashtag suggestions!
This means that you can excellently avoid using hashtags that are either banned or will get you shadow banned, while at the same tag reaching the greatest audience with the most relevant tags. If you want to get more out of your Instagram hashtags, you’ll need to better your hashtag selection.
If you don’t know what banned hashtags are, or how / if you’re shadow banned, you can find more information here:
- What is a Shadowban on Instagram?
- Are You Using Banned Instagram Hashtags?
- What Will Get You Shadow Banned on Instagram?
Now, I’ve done a bit of research and I actually think that the Tailwind app / website might just be the only social media scheduling tool that offers this hashtag recommendation system. I might be wrong. Feel free to correct me in the comments below if you’ve come across something I haven’t yet, but I’m just putting it out there that it’s definitely worth a look. There are both free and paid versions, with the paid version costing just $9.99 per month. You can play around with the freebie BEFORE you part with your hard-earned cash. At least then you can make sure you actually like it before you waste your money. I hate wasting my money on applications and stuff that I don’t end up using again. It happens more often than you’d think. Apparently, I’m quite particular about what I use …
Use Tailwind to Get More Out of Your Instagram Hashtags
When you upload your image to Tailwind and get ready to write the Instagram caption (before scheduling), there’s the opportunity to add hashtags. There is a space below your caption-box that suggests hashtags you’ve used recently, as well as new hashtags that the scheduling tool recommends.
I played around with the app one afternoon, clicking on all the hashtags the scheduling tool offered. I came up with 100 different hashtags, all related to vaping (best-ecig.co.uk was the website’s social accounts I happened to be working on at the time), which I then copy-pasted into a word document. Some of these hashtags were popular tags that I’d never seen or thought of before, so this activity worked very well in my favour. It only took about ten minutes from start to finish. Even if I didn’t use Tailwind for anything else, I now had 100 different hashtags that I could use over the next few Instagram posts. I’m sure, with some time, I would have found plenty more. In fact, I might just do that.
Smart, right? I know, I take full credit.
I used Tailwind’s Instagram hashtag suggestions, expanding my hashtag database from about 30-40 different vape-related hashtags, to 100. There were plenty more variations I could have played around with too. I decided to set myself a limit of 100. Safely saved in a word document, I would spread them out in batches of 15-20 hashtags to then use in future Instagram posts for my vaping site.
You can find where I used them here:
Don’t use the same hashtags over and over again. You’ll get shadow banned quick. I now have 100 different tags that I can use. I can play around with different orders and variations, giving me plenty of ways to use them, without getting my account Insta-banned.
Finally, as if Tailwind wasn’t enticing enough, the social media scheduling tool even offers you a rating system on the hashtags you’re using.
Grey ones are niche — probably very few hits if you were to click on them.
Light green ones are good.
Bright green ones are best.
Orange ones are competitive — millions of hits.
You can, therefore, use a mix of them all to get the best hits. I wouldn’t recommend that you use all orange — competitive — tags. You’ll run the risk of being overshadowed by everyone else using the same ones. The stream of photos will move so fast, people won’t even have a chance to look at yours, let alone click into them and take a peek. At the same time, you don’t want to avoid them entirely. It just takes one well-timed hot-hashtag to see your Instagram post receiving hundreds, and maybe even thousands, of likes.
Wouldn’t that be nice?
I would highly recommend that you check out Tailwind because it’s not that difficult to understand. I must admit that it did look a little intimidating when I first jumped into it though. There are lots of features you can use, but start with the basics and then go from there. Focus on learning one thing at a time if you’re a newbie. Getting your hashtags right is a great place to start. If nothing else, the free version of Tailwind will give you access to a whole bunch of hashtags. Some of these you wouldn’t have thought about using before.
I will keep you updated as to my progress with best-ecig.co.uk’s Instagram account. I’m using Tailwind’s suggestions in a combination of ways, including niche, good, best and competitive hashtags. I’ll bring you my mini case study soon. Keep your eyes peeled!
If you want more information on how to better use social media to promote your blog or small business, feel free to check out the rest of my social media advice posts. Alternatively, contact me to find out what I would recommend to you!