I was asked this question a couple of days ago:
“What’s the ONE piece of advice you would give someone who’s brand new to blogging?”
I actually have TWO answers.
The first piece of advice I would give to new bloggers is this:
Write the kind of blog that YOU would want to read.
You can’t please everyone. Chances are, there’ll be times where you won’t be able to please anyone at all.
But – but – but …. you CAN please yourself.
So do that instead.
Write the stuff that makes YOU laugh. Create the kind of content that YOU want to see.
Do you want to know what I like? I like rainbows, bright colours, and content that either makes me laugh, proves useful to me, or interests me.
That’s exactly the kind of content I make — rainbows, bright colours, and content that either makes me laugh (because yes, sometimes, I laugh at my own jokes), would have been useful to me back when I first started blogging, and/or interests me. I don’t cover one niche, although my “expertise” is in blogging and social media. I cover beauty, fashion, hair, Netflix shows, books I’ve read, experiences I’ve had … etc.
Lots o’ niches.
Because that’s what *I’M* all about. Those are the things I like to write about. Those are also the things that I like to read about.
The second piece of advice that I would give to new bloggers is:
Look into scheduling.
Honestly, scheduling stuff will save your blogging life.
You can schedule blog posts. I use WordPress and it’s super easy, although it doesn’t always work quite the way I want it to. In fact, I’ve had a fair few scheduled posts that have failed to publish, and I never did work out what the issue was. Sometimes, I think WordPress just likes to play dumb.
Yeah, thanks for that, WordPress. Much appreciated.
You can also schedule your social media posts, using an array of websites, apps, and other tools. You could create all of your social media content on a Saturday afternoon, paste it into the appropriate scheduling platform, set the date and you’re done. Everything runs automatically in the background, posting to the platform at the times you specify, whether you open those social apps or not.
Scheduling social media and blog posts is vital [in my opinion] because:
1 – You can schedule social media posts to publish when you aren’t available to send them.
When you’re asleep, at school, at work, on a train with zero internet connection, etc. I like to schedule tweets to go live in the middle of the night, and late-night Instagram posts tend to do pretty well every now and then.
2 – The scheduled post will FORCE you to go on the social media platform …
… to respond to all of those comments, shares, and whatnot, from adoring fans, all lovingly big-upping your latest blog promo tweet. If it weren’t for some of my scheduled tweets prompting me to go on Twitter, my feed would go boring and empty for weeks, maybe even months at a time. It’s difficult to forget about Twitter when your notifications are going off. (Unless you mute them, obviously.)
3 – Scheduling stuff means that you can “batch” work.
When you’re finished writing a new post and have published it on your blog, you can schedule 15 or 20 social media posts to share it the link to it, spread over days, weeks, or months. You can do the same thing with blog posts too, not just social media posts. If I write a blog post that’s too long, I’ll cut it down into two, three or more smaller posts, spreading them out — scheduling them to go live on the blog over the course of a few weeks.
I tend to have a couple of days a week where I go nuts with the writing side of things, locking myself in a room and typing blog posts until my fingers literally can’t move anymore. When that typing-frenzy runs dry, I’m left with the “boring” stuff to do. (Boring in my opinion.) You know — finding images, popping it into WordPress, formatting, adding links, SEO-ing it, etc. All that’s left for me to do is schedule the posts to publish on different days/times, and I don’t even need to look at my blog again until the posts run out.
(I’m obsessed with my sites and check them daily, but you could ‘ignore’ yours if you wanted to.)
4 – Scheduling content that you “batch-create” means that you aren’t leaving big gaps on your blog or social media feeds.
You’ll be more likely to stick to a regular posting regime when everything is planned, scheduled, and all mapped out. You’ll be more likely to miss days, not publish blog posts, and not post on your social media platforms if you don’t schedule content.
Would you like more information on the various scheduling tools on offer? I’m in the process of creating a little guide, including all the stuff that you can get for free, and you’ll be the first to know about if you sign up to my Blogging 101 email newsletter or follow me on social media.
If you’re a brand new blogger, get in touch. I’d love to hear from you. I’d also love to answer any questions you might have, so feel free to get in touch via the contact me page or on my social platforms.
Thanks so much for stopping by and checking out my little blog.
Enjoy the rest of your day!
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