Are you struggling to find things you can post on social media to promote your nuisance wildlife business? If you’ve had your business/account for a while, there’s a chance that you’ve probably already exhausted your own list of ideas. (We’ve all been there!)
I’ve come up with a list of suggestions, some of which you may not already have thought of. And, just in case you have, you’ll find a few more ideas at the end of this blog post.
Grab yourself a cup of coffee and get your creative hat on, people — we’re about to brainstorm some serious social media content ideas.
1 – A fact about a common nuisance animal in the area
If you’re an expert in the field of nuisance animal removal (and I’m hoping you are if you have a nuisance animal control and removal business), you’re going to know things that other people, namely your customers and followers, aren’t going to know.
So … why don’t you share some of that information with them?
If you’re smart, you could give them a fun fact that encourages them to use your services, promoting your business without actually promoting it at all.
Here’s a little example:
You’re not giving away all of your knowledge so that customers don’t end up calling you and using your services.
In fact, if you tell your followers/customers just how difficult these jobs can be, with images and videos and other material to prove your point, you’ll probably find that many will call you to avoid doing the job themselves.
Who really has the time to set 20 traps around the house; or check them every day, twice a day; or safely and legally dispose of the carcasses afterwards?
2 – List the common nuisance wildlife species in your area
Again, this goes back to what I said previously about knowing something that your customers/followers don’t — why not share a list of the common nuisance wildlife species in your area?
You could even break it down into different social posts, sharing five pests (for example) at a time along with a fun fact about them.
You haven’t got to give away all of your trade secrets, nor do you need to share photos that are of an unpleasant nature, but showing rather than just telling your audience is a great way to get your point across.
You could show your audience where and how to set trap traps, or what size trap is best for a larger critter such as a raccoon or opossum. You’re not just restricted to photos, either. If you’re a dab hand with a pencil, you could illustrate what you’re trying to say. With apps like Procreate, and tools like the Apple Pencil, you can create pretty much anything. (Or hire someone to create it for you!)
As HubSpot says:
“People following directions with text and illustrations do 323% better than people following directions without illustrations.”
People just don’t have the time to read lots of text these days. They need images, illustrations, videos, and other forms of media to help hammer the message home.
4 – Share videos of the wildlife removal process
Think about things that you commonly encounter in your job — people setting traps wrong, putting traps in the wrong place, using the wrong removal techniques for the pest species …
Now, tell your audience why those things are wrong, proving your point by using videos.
There are so many ways of using video in your nuisance wildlife business marketing, without having to use your face, unpleasant images of suffering animals, or personal details of the inside of someone’s home.
These educational videos are also shared by viral-style social media platforms (with credit) and receive thousands of likes, comments, and shares.
5 – Share a timelapse video of your day
A timelapse video is basically a really, really fast video, allowing you to show many hours worth of footage in just a few minutes or seconds.
“Why speed up the video?” I was asked when I suggested this to a nuisance wildlife control business owner.
Here’s my answer: Social media platforms often have limits on how long video content can be. Not only that, people prefer shorter videos on Facebook, Instagram, etc. That’s why SnapChat, TikTok, and Instagram Reels/Stories have become so popular.
Save your longer videos for YouTube, keep the shorter ones for social media. Hey, why not repurpose a longer YouTube video by speeding it up and using it as promotional material for Facebook and other social platforms?
6 – Answer a frequently asked question
I’m sure that you get asked a whole bunch of questions over and over again — so why not use them in your social media strategy?
Ask a question that you regularly get asked, and then answer it. You have a brand new social media post for every question you can think of, and just in case you need some inspiration, why not look at a few of these:
- What size trap should you use to catch a raccoon?
- How many rat traps should you set around the house?
- What’s so bad about rat poison?
Those three questions alone equate to three social media posts, and you can repost them time and time again, spread out over the coming months.
7 – Link to another social media platform
Are you on Instagram? Do your Facebook followers know that?
What about Pinterest?
Don’t assume that your followers on one social media platform know about your presence on another.
8 – Give an example of a rough nuisance wildlife job plus the price
I’m guessing that one of the most common questions you’re asked is how much you charge for your services.
I’m guessing that you’re cringing at the thought of being transparent about your prices online, too.
But here’s why you shouldn’t cringe: People really enjoy and appreciate honesty. They also really appreciate knowing what they’re getting themselves into. Yes, I know that’s what a quote/estimate is for, which many of you will offer on request/with an inspection — but why not go one step further than that?
The hair salon Not Another Salon started showing prices along with their magnificent hair makeovers on Instagram and it was a MASSIVE hit.
People really appreciate price honesty, especially in the current economic slump.
You haven’t got to go really in-depth about things; just give a rough job description and a rough price that you would charge for it.
You never know, you might just encourage someone to pick up the phone and give you a call when they realise that using your services isn’t going to cost a small fortune after all.
9 – List 3 things that make you the BEST nuisance wildlife removal company in the area
What makes you so special, do you think?
Why should people use YOUR business and not one of the many others that no doubt compete with you in the area?
💰 Do you charge more competitive prices?
💁🏽 Have a friendlier work bunch?
👬 More technicians?
🕰 Late-night appointments?
🪣 Special odour removal products/tools that no one else is using?
🛠 State-of-the-art technology that’ll make nuisance wildlife control a breeze?
Now is exactly the right time to toot your own horn, so to speak … so get tootin’!
10 – Share a customer review or testimonial
You can do this in one of two ways — you can either use the glowing review words as a basis for your own graphic, or you can screenshot the review and then share that image on your social media accounts.
If you’re going to do the latter, you might want to consider blurring out the personal information of the person who left the review, such as their name. Not everyone will want the neighbourhood to know that they had mice and needed to get in a nuisance wildlife removal company.
You want to be known as a discreet company, right?
Here’s an example of using the review to create your own bespoke graphic, which could incorporate a brand’s fonts, colours and designs:
And here’s an example of simply screenshotting and sharing a review that a customer has left for you:
Which one is best?
Why not try both and see one is better received by your audience?
11 – Share species identification tips
It doesn’t matter where you are in the world, there’ll be an animal that’s protected/endangered/threatened/etc.
Sometimes, even though they are classed as rare or protected, these species can wander into homes and businesses and cause a nuisance of themselves. When you’re dealing with a protected species, removal approaches are limited.
Take bats, for example. Many species of bat are protected in the U.S.A., so removing them, transporting them, killing them, accidentally harming them, disrupting a nest, and many other activities are illegal.
You know that, because that’s your job … but do your customers know that?
Don’t you think they’d be more likely to hire your services if there was a chance they could go to jail, or get fined if they didn’t?
12 – Bust a nuisance wildlife myth
It’s like the frequently asked questions I suggested as a social media post earlier on (number 6 on this list), but with myths instead of questions.
Here’s an example:
Many people aren’t going to know the information you’ve just shared, but learning it might just save them a lot of time and hassle.
13 – Share the dangers of ignoring a nuisance wildlife problem
People are already probably aware that rats leave unsightly, unsanitary droppings all around the place when they move into a residential property, but are those people aware that the droppings are just a tiny part of a much larger potential problem?
Do they know that entire households could get taken down with a nasty case of salmonella poisoning because of a rat infestation?
Do they know that rats can actually damage structurally important wooden beams and other features inside the home, potentially rendering it structurally unsafe?
Do they know about the leaks, cracks, holes, damaged personal belongings, various other biological hazards, and attraction of potential other scavengers that the rats could cause?
Maybe you should tell them about all of that?
(Then maybe they won’t leave rat problems until they’re literally out of control before they call in the experts!)
14 – Share your contact and opening/appointment details
🕰 Do you work late on Friday nights?
⏰ Offer appointments for nuisance animal removal 24 hours a day?
☎️ Answer the phones 24/7?
Share these important details with your followers. Maybe you’ll offer appointment times that no one else can offer, thus securing yourself a new customer?
Don’t automatically assume that people will go looking through your Facebook page, or website, to find whatever it is they’re looking for. Put it out there for them, right in front of their eyes, so it’s impossible to miss.
15 – Introduce your team
You can either do this one-by-one, with one social media post per team member, or you can share a group photo and introduce the people who work in the company all together.
Because these are the people that are going to be answering the phones to your customers, and who will be entering your customers’ homes and businesses to (hopefully) get rid of that nuisance wildlife problem for good. Why not introduce the team up front, so your customers know who they’re going to be working with?
16 – What to do when …
When customers find a bat/rat/snake/rabbit/other nuisance animal in their home or business, one of the first things that many of them do is Google something along the lines of:
“What to do when you find a bat in your home?”
Wouldn’t it be a great idea to answer those questions? A few lines of text in your social media post could be the thing that ACTUALLY saves a life. It takes just one bite from a rabies-infected or venomous animal … right?
17 – What NOT to do when …
You know, while we’re on the subject of things you SHOULD do when faced with a nuisance animal in your home or business, why not expand a little? Why not talk about the things you SHOULDN’T do when faced with a nuisance animal in your home or business?
A few ideas:
18 – Compare two similar species
So, for example, opossums, foxes and raccoons are fairly similar in terms of signs of a nuisance wildlife problem. They all dig, knock over trash cans, make a right mess in the back yard … etc.
To make life easier for your customers and followers, why not list the differences? You can help your home or property owner to identify the species they are faced with, in turn making it easier for them to make an informed decision over removal and control techniques.
It could be as simple as this:
19 – Throwback to one of your old social media posts
Instagram Stories has a clever little feature that lets you re-share content you created on that day, one year ago, two years ago, etc.
If Instagram gives you the opportunity to create new content out of old content, without putting in any extra work, why wouldn’t you jump at the chance to use it?
You’ll probably have new followers now that you didn’t have a year ago, so it gives you a chance to make sure they’ve seen it.
You’ll probably have old followers that never even saw that old post from a year ago, so re-sharing gives you a chance to get that content in front of them.
20 – Share a quote + link from another website
Yes, you want to share your own content, from your own website, to get customers … but your clients and followers are going to get really bored really quickly if you don’t switch things up from time to time.
I recommend sharing content that you find on other websites, blogs, etc.
No, this doesn’t direct potential customers away from YOUR services.
In fact, it can have the opposite effect. It can make you look like a hub of information.
Let’s just pretend for a moment that you are a nuisance wildlife operative or company who works in the state of Michigan. This is an example of what you could share to boost your business and impress your customers, from another website, organisation, or company:
21 – Share a quote + link from your website or blog
If you’ve written a blog, or have a website full of interesting stuff, it would be foolish not to use it on your social media pages.
Using content from one platform or place, on another platform or place, and in other ways is called repurposing your content — and it’s the BEST thing you’ll ever learn if you want a consistent social media strategy, but don’t have as much as time as you’d like to dedicate to the cause.
22 – Recommend a local business that does something you don’t
If you’re a nuisance wildlife company or operative who mostly deals with the larger animals, such as foxes and raccoons, why not boost a local company that deals with insects, such as bees or fleas?
You obviously don’t want to send your customers to another company that offers the same services as you, but there’s nothing wrong with boosting another local company that offers the services you don’t.
You never know, they may just return the favour.
Also, with the global recession and failing, post-pandemic economy, isn’t it about time that we — the small businesses — helped to boost each other up?
This also helps you to become a hub of information rather than just a company that sells a service.
The more useful you are, the more people are going to want to follow you. Following on from that, the more useful you are, the more people are likely to remember you when they need a service you offer.
23 – Common signs of a nuisance wildlife problem
By telling your followers about the earliest, most obvious, or most common signs of a nuisance wildlife problem, they can recognise said problem early on. A nuisance animal problem that is resolved early on is a cheaper one, right? It means fewer critters to remove, less damage to repair, etc.
I mean, technically, you’re saving your clients money and hassle.
24 – Uncommon signs of a nuisance wildlife problem
Sometimes a nuisance wildlife issue is easy to diagnose. You’ll wake up, find rat poop in the kitchen, and instantly know that you have a rodent problem.
Other problems aren’t quite that clear cut, though, right?
Some animals, like raccoons, don’t leave droppings just lying around to make the critter easily identifiable. Raccoons use latrines, and raccoon poop also looks a lot like small dog poop, cat poop, opossum poop, fox poop, and others.
As a nuisance wildlife expert, you know the hidden warning signs that property owners often miss … so why not ensure that they don’t miss them?
Again, technically, you’re saving your potential clients time, money, and hassle.
25 – Encourage your audience to ask you questions
The best way to give your audience what they want is to ask them what they actually want.
Do they have questions that you can answer?
Dilemmas they don’t know how to solve?
Just a random pondering?
Ask your audience to ask you questions!
Their responses are engagement (and every little helps in that department), and it also makes you look approachable and friendly. Those are two traits that a potential client would definitely look for when inviting external contractors into their home or property.
26 – Answer the questions your audience asked
There’s literally no point in encouraging questions if you’re not going to provide answers for them. Not answering them will make you look unreliable, and like the clients/followers aren’t important enough for you to respond to.
It is imperative that you respond to people that contact you on your social media platforms. You’ll probably get a lot of junk and spam that you’ll want to ignore (and I highly recommend ignoring it), but those social media users are all potential clients, or maybe even current clients. Every comment, share, and private message is special — it’s a pathway into a potential sale or contract. But only if you nurture it. Ignore it and that pathway will just close right up.
There’s a reason that big companies have designated departments or people whose sole job it is to respond to people on social platforms.
27 – Share the details of a previous job/common job
It doesn’t have to be an in-depth explanation that gives all of your tricks of the trade away, but letting your audience — and potential clients — know what they’re probably letting themselves in for, is a very smart idea.
People don’t always know how hard it is to actually, successfully get rid of nuisance wildlife, or how much work goes into it.
So … why not tell them. Don’t share details of the address or your client, obviously — but give a vague rundown of the job and how you managed to successfully complete it.
Here’s an example:
28 – Explain why different aspects of your job are important
Do you ever have people that ask you questions like: “What’s the point in having a property inspection when I already know where the rodents are hiding?”
Well, this social media post gives you the opportunity to answer those questions in a really helpful way.
Here’s a little example of what I mean:
(And if it stops just one person asking you why you’re bothering with a vital part of the process, that’s a good thing, right?!)
29 – Information on nuisance wildlife and the law
It doesn’t matter where you are in the world, whether it’s the UK, U.S.A, or anywhere else, there are laws on how you can treat animals — including nuisance animals.
But do your followers, clients, and potential future clients know that?
Maybe, just maybe, people will be less inclined to try their hand at dodgy DIY animal removal attempts if they knew just how much trouble with the law they could end up in … ?
30 – Common misconceptions about your job
“Don’t you just set a bunch of traps and then leave?”
“How hard is it to capture a raccoon? It’s just a dumb animal.”
“You don’t need a license or innovative technology to be a good wildlife removal expert. You just need knowledge.”
“Wildlife removal people just kill the animals they capture. I can do that myself.”
How many times a day do you hear something about your job that just isn’t true? How many times a day do you find yourself having to put people right on something nuisance wildlife-related?
Why not put them right?
Just like with the frequently asked questions, myths, and other suggestions I’ve given you in this post, social media gives you the opportunity to put right some of the untruths in the world.
Always be polite and friendly about it, though; there are ways to tell someone they’re wrong without being mean and angry about it.
You can’t make everyone happy, especially online, but don’t get dragged into arguments with people who disagree with you … and there will ALWAYS be people who just want to argue with you online for the sake of arguing … especially where animal welfare is concerned.
31 – Share what it takes to become a nuisance wildlife operative
What does it take to become a nuisance wildlife technician or operative? Did you have to do a bunch of courses, get yourself licensed, and do an apprenticeship to get to where you are? What personality traits do you think a person would need? What skills would you consider good to have?
If someone wanted to follow in your footsteps, how would they do it?
You might inspire someone to make a career change.
32 – Ask your audience simple true or false questions
One of the best ways to get your audience engaged is to actively engage them. As well as asking questions, I recommend playing fun, educational games with your followers and potential clients. It doesn’t need to be Mastermind, or anything too complicated. In fact, I recommend avoiding anything overly complicated.
Instagram Stories offers you plenty of features to engage with people, so why not use them in your marketing strategy?
33 – Share fun wildlife videos
Do you know how many videos I’ve seen in the last couple of days ALONE, featuring cute animals? We’re not just talking about dogs or cats, either; we’re talking about every type of animal you could think of.
Hilariously, most of the animals I watched, adoringly, weren’t doing anything other than living their regular, day-to-day lives. And yet I still found it entertaining.
People LOVE animal videos.
They really, genuinely, honestly do.
Take a look on Facebook the next time you have some time on your hands. I bet it’s full of dog videos, raccoon videos, bird videos, snakes doing weird things, squirrels swinging on so-called squirrel-proof bird feeders …
The good news is that you can ‘borrow’ this content from other sources. You don’t actually need to create it.
I don’t recommend simply stealing someone else’s images or content, however. Don’t start screenshotting and sharing the content as your own.
ALWAYS give credit.
And unless you’re using the Facebook ‘share’ button (for example), always ask for permission before you share something that doesn’t belong to you.
34 – Share details of local wildlife rehabilitators
I already mentioned boosting up other local businesses (that aren’t in direct competition with you), but here’s another thing you can do to be helpful to your audience and boost up a local organisation, all at the same time: share details of rehab facilities or programs in the area.
35 – Create behind-the-scenes content
What’s a part of your job that you don’t usually let the general public see?
Very recently, I watched a video go viral showing food preparation for popular dishes at the fast-food chain, McDonald’s.
People like seeing a part of the job that they don’t usually see, although I don’t recommend showing some of the more sensitive areas of your job, if you catch my drift.
These social media platforms are family-friendly, with a minimum age requirement of just 13 years old. Children will potentially see your content.
Don’t put something out there that you wouldn’t want your own children to see.
36 – Share details of how pet owners can keep their pets safe from wild animals
People aren’t always aware of just how dangerous squirrels in the back yard can be for a dog, or how deadly a rodent on the patio can be for a cat.
Why not tell them?
But don’t do it in a bad-news way — do it in a way that informs your audience instead. You definitely don’t want your feed to be doom n’ gloom all of the time.
Sometimes, the simplest tweaks to a daily routine can make the difference between safe pets and unsafe pets — and you can encourage people to make those tweaks.
37 – Create a fun, educational quiz
I’ve already mentioned the idea of sharing true/false questions on your social media platforms to generate engagement and buzz, but what about an actual quiz. If you have the resources, you could even offer a prize at the end. People LOVE prizes.
Instagram Stories can be used really easily to create a quiz, incorporating the questions features along with multiple slides to crate something that people WANT to watch and engage with. If you don’t give them something to engage with, they won’t. It’s as simple as that.
But, on the other side of the coin, if you DO give them something to engage with, they might just engage with it.
38 – Say thank you to your loyal followers and clients
Don’t forget one very important thing: your clients and followers are the reason you have a business/social media account at all. Where would you be without them?
It pays to say thank you to your loyal followers and clients from time to time. It’s just polite to do that. Everyone’s always moaning these days about how loyalty no longer counts for anything, so why not show them that it does? A simple thank you is sometimes all it takes, and it reminds your audience just how important they are to you.
It kinda makes you look good, too.
39 – Ask your audience what kind of content they want to see more of
I’ve said it before and I’ll say it again: you need to know what your audience wants if you want to stand a chance of actually giving it to them.
So … ask them.
Do they want more how-to guides, or more funny videos, or more bloopers and fails?
Ask them how you can help them more. In turn, you’ll become more helpful.
40 – Try your hand at Facebook Live
You could consider going on Facebook Live and answer questions in real time. Schedule it beforehand so people know when it’s coming and can prepare for it (should they want to), and make sure you stick to the time you gave. The last thing you’ll want is to be known as unreliable or always late!
According to HubSpot:
“Facebook lives generate 10 times more engagement than traditional videos.”
And you know what more engagement does, don’t you? It gets you more followers, more clicks to your website, and more potential clients hiring your services.
Who wouldn’t want that?
I hope these 40 things you can post on social media to promote your nuisance wildlife business has been helpful to you, but please feel free to slide into my DMs at any time to ask for advice, information, or whatever else you need.
I have also expanded on this list, with extra suggestions, extra examples, and more top tips, along with how-to guides in my eBook, available from GumRoad and coming soon.
Things You Can Post on Social Media to Promote Your Nuisance Wildlife Business
Things You Can Post on Social Media to Promote Your Nuisance Wildlife Business ~ for when you *think* you have no content to post, don't feel like getting in front of the camera, or are just getting started with social media marketing for your business and want to learn as you go.Coming Soon