Very recently, a blogger got in touch with me to ask a question, and it was also a topic I spoke about in How to Create 20 Fresh Pinterest Pins From One Blog Post, so I figured it was about time I highlighted it in a blog post all of its own. The topic? Having a theme on Pinterest.
Why would you create different styles of Pin rather than sticking to the same theme/template/style like you would on Instagram? Isn’t consistency/proper branding important?
The first part of my answer is this: yes, consistency and proper branding IS important on social media and your blog or website.
And now here’s for the second part of my answer: but I think branding and consistency are less important on Pinterest than on other platforms.
(Although still important ~ don’t you dare misquote me on that!)
Please don’t recoil in horror right now. There’s a method to my madness. Carry on reading for a moment and I’ll show you …
The whole point of Pinterest is to get other people to repin your content so that it travels far and wide.
Do you know the best way to do that?
It’s easy: appeal to all audiences, or as many audiences as you can.
Let me give you a little scenario …
I have a rainbow theme on Pinterest. I don’t know why I have a rainbow theme on Pinterest, but I woke up one day, thought it might be a good idea, implemented it, and then fell in love with it.
I loved it so much that I felt the need to adopt the same theme on Instagram, and then my entire blog … and then a few tattoos.
You could say that I love rainbows.
Anyway, my rainbow theme on Pinterest consists of 12-15 mostly red Pins, followed by 12-15 mostly orange Pins, yellow Pins, green Pins, blue Pins, purple Pins, and then pink Pins.
Put them all together and what have you got?
That’s right: a rainbow.
I love it. It’s so pretty.
But what happens when I come across a Pin that’s mostly black, grey or white? I have nowhere to put it. It doesn’t fit with my theme, therefore I don’t repin it.
Like this one:
It’s a great Pin, promoting a great freebie (in case you’re wondering, you can find the Pin here, and the guide right here), but that silver/white Pin doesn’t fit anywhere in my red, orange, yellow, green, blue, purple, pink rainbow theme.
The same applies if I come across a Pin that contains lots of colours, without one definitive rainbow-fitting colour.
Once again, the Pin doesn’t fit with my rainbow theme so I simply won’t repin it. I might read the blog post, think it’s great, and talk about it on another social media platform, but I won’t repin it on Pinterest.
If I find a Pin that links to a blog post that offers value to my followers/audience but doesn’t match my Pinterest theme, I go looking to see if there is another Pin for it, in a slightly different style.
To do that, I click on the profile (in this case, Blogging Wizard), and take a quick peek through their feed, or look to see if they have a Blogging Wizard-specific Pinterest board, which I highly recommend, by the way. If they do, there’s a chance I’ll find the same Pin in a different style that I can then repin.
Now let me give you another little scenario …
I know a couple of male bloggers who only tend to repin blockish, masculine-looking, and bold Pinterest Pins. It’s not deliberate; they just repin what their eyes are attracted to — and in this case, it’s more masculine looking Pins than feminine ones.
They wouldn’t repin one of my more ‘feminine’ Pinterest Pins because it simply wouldn’t fit in with their non-theme theme on Pinterest.
At the same time, I know a few female bloggers who wouldn’t repin blockish, bold, and masculine looking Pins, only choosing to repin light blues, pinks, peaches, and other powdery shades, along with flowing, handwriting-style text.
What’s my point?
If you’re only creating masculine Pins, you’re potentially missing out on Pinners who prefer more feminine looking ones.
If you’re only creating feminine Pins, you’re potentially missing out on Pinners who prefer more ‘masculine’ looking ones.
And if you’re only creating Pins of one or two colours (such as red or black), you might be missing out on Pinners who don’t use those colours in their theme or branding (such as only using pink or blue).
If you only create Pins with complicated, fussy, difficult-to-read fonts, those who struggle to read those fonts will ignore your Pins entirely — and they probably won’t repin them as a side effect.
Do you see what I mean?
The whole point of Pinterest is to get clicks, yes … but it’s also to get repinned as much as possible — because the repinning is what helps you get more clicks.
You can’t make Pins that please everyone (because you literally can’t please everyone), but you can have a Pinterest strategy that reaches and impacts as many people as possible.
I like to switch up themes and styles because I want to have Pins out there that suit ALL of my target audience. The feminine Pinners, the masculine Pinners, the ones who only Pin one colour/style/font/whatever.
What happens if someone has a red theme but I don’t ever make red-based Pins? It’s a massively specific example, I know — but it is just one example of why thinking outside the box in terms of Pinterest Pin designs is a smart idea.
You don’t need to be as rigid with your designs or style on Pinterest as you do with other social platforms, like Instagram (in my opinion). If you have the opportunity to play around a bit and occasionally make Pins that aren’t in your regular style or theme to potentially hit a brand new audience, why wouldn’t you do that?
And it’s not just me who thinks like that …
According to HubSpot’s Not Another State of Marketing Report 2020, most marketers are already creating content for three different audience segments [group of people that are similar by age, location, gender, and other factors].
If you’re only creating content for one audience segment, you might be missing out on others.
So, to answer the question ….
Should I Have a Theme On Pinterest Or Mix Up Pin Styles?
Yes, definitely, have a theme and rock it … but you should tweak that theme or style of Pinterest Pin to make sure all of your potential audience can appreciate it.
Not only will creating a few new/different styles of Pinterest Pin give you a way to reach a bigger audience, it’ll also help to break up your Pinterest feed a little — and this is an especially good tip if you only Pin your own content and don’t ever share anyone else’s. Your feed won’t just look like a bazillion of only your Pins, which can be a little off-putting for some people.
While we’re on this subject, you may find this blog post useful: Should You Repin Other People’s Content on Pinterest?
- Yes, stick to a theme or branding design — this is important across all social platforms.
- But play around with your style a bit, tweaking your theme so that the Pins look a little different and appeal to wider audiences.
- Don’t be afraid to experiment. There’s literally no such thing as a “wrong” design or style — and you might find something new and super awesome that drives masses of traffic to your blog.
Thanks so much for reading my blog post today!
Since you made it alllll the way down to the bottom, I’m going to assume that you enjoyed it and/or found it useful. If that’s the case, why not check me out on Instagram too? I share bitesize tutorials on there to help you grow your blog and social media presence ~ find me at ‘ukwordgirl’.