I read a lot of blogs, particularly in the online marketing and beauty niches, and I’ve noticed something as far as Pinterest is concerned — more and more bloggers are saying that you SHOULDN’T pin, or schedule to pin, other people’s content.
Do you know what I say to that?
That’s what I say to that.
There are plenty of reasons why it might hinder your progress when trying to build up a brand or blog account, but I personally believe pinning other people’s content actually works in your favour.
1 – Repinners are nice people.
It’s nice when someone repins your stuff. I go out of my way to repin other bloggers stuff. Not only that, I go through the people I follow on twitter and Instagram and make sure I’m following their Pinterest accounts. I also go out of my way to schedule their pins when I’m working on my own Pinterest scheduling. I’m not telling you to do this, but I do find that they offer me a few repins in return. Sometimes.
It’s a community … Where’s the community spirit? Only pinning your own stuff shows none of that.
2 – You look a bit …
I honestly want to say narcissistic, but that’s a damn harsh word for something so trivial. But I do think your Pinterest account looks a bit lonely when it’s only filled with YOUR pins. By all means, throw as many of yours as you can in there, but if you’re constantly just pinning your own stuff, there’s a chance that you’ll run out of interesting things to post after a while. It also screams to people that you’re not going to repin their stuff, meaning they might deliberately avoid pinning yours. Not everyone will do that, obviously, but you know what the follow/unfollow gang is like. They seem to take a non-follow so personally.
3 – There are ways of doing it so that you don’t drive traffic AWAY from your blog.
And you definitely don’t want to drive traffic AWAY from your blog. But if you come across a pin that covers a topic that you have covered almost exactly, there’s not really much point in pinning it. You want people to read the blog post that YOU have written about it, not someone else’s. Look through their feed, though, and you may just come across a pin for a topic that you HAVEN’T already covered yet. You can always cover it later on, but for now, you’re not going to lose anything by repinning someone else’s pin.
I like to repin pins that cover topics such as Instagram stories, Facebook advertising, YouTube, email marketing, etc. Those are topics that I do not cover on my blog and have no intention of covering for a little while yet. That might change one day, but for now, repinning those pins won’t necessarily drive traffic away from a blog post that I could offer up instead. If I did cover those topics, I would be careful which pins I added to my feed.
4 – You’re making other people aware that you exist.
Do you know what happens when you repin someone’s pin? They receive a notification that you have repinned their pin. That puts you on their radar and it might just encourage them to take a peek at your blog. They’ll probably take a peek at your Pinterest feed, at least. I usually check out the feeds of the people who repin and follow me.
That person who is now aware that you and your Pinterest account exists might repin your pins. If they have a larger following/monthly impressions figure than you do, that will only work to your benefit. The more repins you have, the more Pinterest thinks you’re offering high-quality content and will be more likely to show it to new/other people.
5 – Tailwind Tribes Actually requires that you share other people’s content.
Tailwind Tribes is a great FREE tool if you want to grow your Pinterest account, and I’m starting to have some pretty decent success with it. It was slow at first but has now started to pick up the pace. The majority of people whose pins I repinned have followed me, and there’s a chance they might not even have come across my account if it weren’t for that.
As a general rule, you’ll need to share someone else’s pin for every pin you upload to a Tribe, so by avoiding the repin love, you’re doing yourself a bad turn.
Not repinning other people’s content could see you kicked out of the group. If you’re in a good group, getting kicked out is going to leave you kicking yourself.
6 – Other people’s content gives you something to pin when you don’t have anything else.
Other people’s content is honestly what has prevented my Pinterest account from becoming inactive. I schedule my pins in advance, using Tailwind, and I’m now a couple of months ahead of myself. When I’ve completed a new blog post and need to share it, I just schedule the new pins for that blog post in with the ones I’ve already scheduled. You can literally drag n’ drop with the Tailwind app.
My Pinterest feed is constantly moving and pinning, giving me an ever-increasing number of monthly impressions and followers, even when I have nothing to share myself/haven’t posted anything new in a while. Pinterest will think you’re a high-quality Pinner if you regularly pin, so leaving your feed with no new content for a few weeks is going to be detrimental. Regular, consistent pinning is the way forward. Again, Tailwind really helps with that.
Little Warning: Make sure that you don’t repin too much of other people’s content. You’ll want to make sure people are actually seeing your pins and clicking through to your blog/site, not just everyone else’s. There are various ratios thrown forward by bloggers and social media strategists, but I’m trying to go for a 50/50 split of mine + other people’s pins. It’s tougher than you’d think, especially when you’re a relatively new blog with not that many posts or pins to share. I rarely manage 50/50, but I’m working on it.
7 – You help to ‘fill in the blanks’.
I mentioned this briefly in an earlier point, but by repinning other people’s relevant/similar content, you’re ensuring that everyone can find exactly what they need, right from your Pinterest feed. You offer everything — your blog pins, plus the pins of other people’s, covering topics that you don’t/won’t/haven’t yet.
I pin stuff about SEO and Instagram marketing, but I don’t cover Instagram Live or Stories on my blog at all. Why? Because I’m not a big fan. I just don’t like them. I’m not an ‘on-the-camera’ kinda gal.
Someone who is reading my stuff on Instagram marketing is probably going to want to know about Instagram Live, too, and …. Guess what? They’ll find that I’ve pinned content about exactly that, from other blogs and websites. I’m acting as a ‘faux-directory’, and it looks like I’ve got everything someone would need to market themselves, a product, or a blog/website via Instagram.
Wouldn’t you follow my Pinterest feed if I were offering you everything you needed?
I thought so.
Should You Repin Other People’s Content on Pinterest?
I absolutely think you should. You might need to play around a bit to find out where your “sweet spot” is — the amount of pins daily, times, days of the week, image styles, etc. I recommend 20-50 pins daily, averaging 30, just in case you’re interested. There are actually limits to the number of pins and boards, etc. you can have.
- 200,000 pins, including “secret Pins and your Pins on group boards you didn’t create”.*
- 500 boards
- 50,000 follows (not followers)
*Source: Pinterest Help Pages
Additional note: the help pages specifically state “personal accounts”. I can’t confirm this is the case for business accounts.
Where do you stand on the argument of repinning the pins of other people? Do you do it? Are you going to start doing it, to make pin scheduling a lot easier? I can’t wait to hear your thoughts, so don’t forget to leave any comments in the space below. You can also give me a shout on social media. I would especially love to know if my tips, tricks and hacks are working for you; that’s the best news ever!
Thanks for reading. Enjoy the rest of your day!
Further resources + reading:
- I use Tailwind for Pinterest scheduling & Tailwind Tribes.
- I use Canva and Procreate to create pinnable images and graphics/illustrations.
For more details on my Pinterest marketing strategy, feel free to check out my other blog posts. I share the secrets I use for not just my own websites and blogs, but clients’ websites and blogs, too:
- Pinterest Marketing Strategy – Step 1: Ready, Set, Go!
- Pinterest Marketing Strategy – Step 2: Making Your Blog Posts Pinterest-Worthy
- How to Hide Pinterest Images in a Blog Post
- Pinterest Marketing Strategy – Step 3: Pinterest Boards to Obsess Over
- Pinterest Marketing Strategy – Step 4: Make It Easy For Me
- The Big Pinterest Makeover: One Month Review
- Pinterest Marketing Strategy – Step 5: Sassy, Smug & Scheduled