I’m asked a lot of the same questions over and over again, especially about Pinterest and Pinterest marketing, so I figured it was definitely time to write a blog post about a few of them.
Pinterest marketing is amazing.
Because it’s so damn easy.
You may find affiliate links in this blog post, which means I will earn commission if you click & buy — at no cost to you. Thank you so much for your support. Find more information in my disclaimer.
I think a lot of bloggers and influencers worry about dipping their toes in the Pinterest pool because they don’t know if they’re doing it “right”, but there is no definitive right or wrong way of doing it. It really is — very simply — a matter of pinning Pins to Pinterest that link back to your blog posts. You use it in much the same way that you use other social media platforms in some aspects — the image needs to be bright and eye-catching, you need to write a decent little description (/caption), and you need to pump it out there time and time again.
Really … it’s *that* simple.
So, without any further ado, I’m just going to jump right in and share with you some questions and answers about Pinterest marketing.
Questions & Answers: Pinterest Marketing Tips For Bloggers
Q: Is a business account really that important?
A: Yes, it absolutely is. You can’t gain access to analytics without having a business account, and there are many more benefits besides that. If you want to make yourself look professional, you should have business accounts on all social platforms. You don’t benefit from having a personal account at all, but you will benefit a lot from converting an old personal account into a new business one. If you’re going to do the latter, it might be worth having a big clear-out — getting rid of pins that don’t look good/don’t fit your new blog style/aren’t relevant/you don’t want on your feed.
Helpful blog post > Pinterest Marketing Strategy – Step 1: Ready, Set, Go!
Q: Where and how do you create pins?
A: There are a few programs for pin-designing, but I like to use a mixture of Canva and Easil. I have premium/paid accounts for both. You’ll find templates that you can change-up to make more unique to you/your blog, and I personally think they’re really easy to work with.
When I write a new blog post, I create at least one pin that fits the colour scheme of the post (if you haven’t noticed, I’ve got that whole rainbow thing going on), and I’ll add it to the blog post. Occasionally, I may “hide” the blog post.
You can find out how to hide Pinterest pins in a blog post here > How to Hide Pinterest Images in a Blog Post.
I made the above pin with Easil.
On top of that one original pin, I also create three or four other pins, all a little bit different. If the blog post does well — getting lots of repins and click-throughs — I may create more, different pins later on. This strategy gives me a good idea of what works and what doesn’t. I’m still experimenting a lot with my Pinterest marketing strategy, but that’s the fun part!
For each blog post, I end up with about 5/6 slightly different pins. There will always be one that totally flunks — it never gets repinned or clicked on. There will usually be one that does rather well too. I’ll go back and delete the flunkers if they haven’t generated any interest after a few months. If it’s not working, it’s not working. Ya know?
** I’m still figuring out whether or not going back and deleting old, unloved pins is a good idea. I’m mid-experiment, but I’ll let you know my findings soon. Follow me on social media so you never miss a post, or sign up to my Blogging 101 email series for free access to my resource library and all the blogging tips you could ever need. Sometimes, I even tell jokes 🤪
Q: How often do you pin?
A: When I first started Pinterest marketing, I was manually pinning and only managing to pin up to 5 or 10 pins per day — some of my own, some from other bloggers and influencers. I found this really time-consuming, however, especially as I was trying to incorporate a rainbow-coloured theme into my feed. That’s when I started using Tailwind.
I’d already used Tailwind and Pinterest to grow a beauty and fashion website to over 9.4 million monthly unique viewers, so I knew it worked. I just needed to figure out which was the right strategy for me and *this* blog. I’m slowly increasing the number of pins I schedule daily, but I’ve seen bloggers and Pinterest experts suggesting anything from 25 pins to 100 pins per day.
Q: Is there a right or wrong time to pin on Pinterest?
A: No, there isn’t …
… but the first five pins you share each day are the most important pins, according to Pinterest experts. These, in Pinterest’s words, will “prioritised for distribution”. They’re the pins that Pinterest is going to pay particular attention to, from your feed.
It means your first five pins of the day should be *your* pins and not someone else’s, and they should always be your *best* pins. The better they do in terms of engagement, the more Pinterest will bump them. They are given priority distribution to the masses, so you might as well make the most of it.
Q: Can you pin too much?
A: Oooh, that’s a tough question. And one that has many answers.
Some experts suggest that you pin upwards of a hundred times per day.
Other experts tell you to pin between twenty and fifty times per day.
How many times do I pin per day? About 20-30 right now, depending on how I feel, all automated with Tailwind. My daily total has slowly increased, though, as my engagement, followers, and MUV has grown.
Maybe start with 5 pins per day to start with? Go up to 10 once you think you’ve got the hang of things. Boost it up to 20 after a few more days/weeks, and then maybe more after that. I’m thinking of bumping mine up to 40-50, but I’ll do it in increments using Tailwind’s scheduled time suggestions. The more content you have, the easier it will be to have a balanced and varied feed. When you only have a few blog posts to promote, you’ll find yourself pinning a lot of other people’s stuff to fill some gaps OR spamming your feed with your own same-old pins.
As a final note, there are limits to how many pins you can share on Pinterest. In Should You Repin Other People’s Content on Pinterest, I share the following details:
Pinterest limits –
200,000 pins, including “secret pins and your pins on group boards you didn’t create”
50,000 follows (not followers)
Source: Pinterest Help Pages | Note: these are limits for “personal accounts”. I couldn’t find information for business accounts or their limits. I’ll let you know if I find anything!
Q: What’s more important? Monthly unique viewers or followers?
A: Personally, I don’t even bother looking at the follower number on my Pinterest account. The last time I checked it was in the 400’s, but that was a few weeks ago. I pay much more attention to MUV — monthly unique viewers.
Your MUV is the number of people that your pins reach on a monthly basis. It’s not how many people click, repin, comment or like; it’s how many people actually, physically SEE your pin come up on their feed. You can have a very low follower count and still have a very high MUV.
Alongside monthly unique viewers, your monthly engaged number is important. That’s how many people click, repin, comment, or like your pin. Mine was disappointingly low at first, but it’s getting steadily higher.
At present, my Pinterest figures look like this:
Monthly unique viewers: 704.8K
Monthly engaged: 27.5K
My engagement is 3.9%. It’s the thing I’m working on growing the most right now. I reached my MUV target MUCH earlier than expected.
Another account I created and run — a beauty and fashion website — has the following figures:
Monthly unique viewers: 9.4 million
Monthly engaged: 531.5K
The engagement rate of that account is 5.65% — decent, could be higher — but this could be because there has been zero pin/repin activity in close to a year. Everything is running on old pins.
Helpful blog post: My Pinterest Marketing Strategy — The 6K to 300K MUV Update.
Q: Should you repin other people’s content on Pinterest?
A: This is actually something I go into a LOT more detail in, in another blog post. You’ll find that here > Should You Repin Other People’s Content on Pinterest.
In short, it’s down to you. I like to pin a mix of mine and other people’s content, but I definitely recommend pinning more of your own stuff. You’re just promoting everyone else otherwise. That’s not necessarily a bad thing, but you want some of that glory too, right?
Q: Do you need to delete old pins on Pinterest?
A: I’m not sure anyone really knows the answer to this question, and there are pretty good arguments for both sides.
CONS FOR PIN DELETION:
👎🏻 Deleting old pins prevents them from ever having the chance to become popular/viral pins. Some old pins have been known to pick up speed and interest later on down the line.
👎🏻 Deleting old pins actually has no effect on what happens with your other, still-published pins.
👎🏻 It’s pretty time-consuming. (Trust me on this one, I’ve done it.)
PROS FOR PIN DELETION:
👍🏻 Deleting pins that don’t have repins or clicks makes the rest of your stuff seem really popular. This *could* make you look like a more engaged Pinner to Pinterest, and you *might* find your pins on the homepages of others more frequently. There’s no proof, though. It’s all just a theory.
*I’ve got an experiment in action right now.
👍🏻 You won’t need to worry about hitting that 200,000 pin limit when you delete old pins that aren’t generating clicks or repins.
👍🏻 By paying attention to the pins that *aren’t* getting shared or clicked on, you can get a good sense for what is and what isn’t working for you. You don’t need to go through and delete old pins for this to happen, though; you can just have a good look and analyse your pins every now and then. If you’re trying different styles or designs of pin, the least-engaged ones are the styles/designs that aren’t working for your audience quite so much.
Q: What CAN’T I do on Pinterest?
A: I LOVED this question!
By the time I’d finished writing what you couldn’t/shouldn’t do on Pinterest, I had so many words that I decided it was probably better to give it a blog post of its very own.
There is *one* thing you shouldn’t do on Pinterest, though …
If you’d like to be kept in the loop when the new post is live on my blog, and to never miss a blog post, feel free to give me a follow on Facebook, Instagram or Twitter, or subscribe to my Blogging 101 emails.
What Can’t I Do On Pinterest? >>> Coming soon!
And I think that might be enough information for you fine folks today, what do you think? I hope I haven’t overloaded you with too much, and I welcome any questions you may have. Paying attention to Pinterest has paid off for my blog — and for many other blogs/websites that I work on too. I would love to be able to help you reap the same benefits.
Thank you so much for stopping by my blog today.
I hope you have a fabulous day! 💋
FURTHER RESOURCES + READING: