Pinterest Marketing Strategy – Step 5: Sassy, Smug & Scheduled

Pinterest Scheduling
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Pinterest Scheduling 13


Cute title, right? And yes, you really will be sassy, smug and scheduled once you’re done with this blog post. I’m going to talk to you about Pinterest scheduling — something that I have paid a lot of attention to lately. Social media scheduling, as a whole, is a smart choice, particularly if you don’t fancy being permanently glued to your mobile phone or laptop screen for all hours of the day.


What is Pinterest Scheduling?


Pinterest scheduling is exactly as it says on the tin. You are simply scheduling your Pinterest pins, just as you would when you schedule Facebook, Twitter, or Instagram posts so that everything runs automatically. You don’t need to be around, actively working, or even close to your phone. Your pins are pinned to whatever board you choose, on the date and time you set. It means that you could sit down and plan/schedule out every Pinterest pin for the next month, all in one sitting, leave the rest of your time free to work on other things.

If you haven’t dipped your toes into social media scheduling yet, you’re missing a trick. It’s the best way to ensure that you consistently and regularly share information with your followers.


Why Bother with Pinterest Scheduling?


In a word — growth. It is recommended that you pin to your Pinterest account somewhere in the region of 20 to 50 times per day if you want to increase your followers/impressions. That’s an awful lot of pinning and, if you were to do it all manually, you would never have time to do anything else.

With Pinterest scheduling tools, such as Tailwind, I can spend just one day per month working on my Pinterest strategy — planning out all the pins I plan to add to my feed that month, including my own, and then making sure they are set to appear there on the best and most effective times and days. Even with Pinterest, there are good and bad times to post. (Tailwind gives you this information.)

It takes just two or three hours and, at the end of it all, I have 20-50 pins per day, for 30 days, all ready and raring to go. I have tried to manually pin to Pinterest between 20-50 times per day, without using Pinterest scheduling tools, and I’ve come to the conclusion that it’s pretty much impossible. I managed a maximum of 30 pins on one day, my average being around 10-15 pins I didn’t pin as much as I should have done because I kept forgetting to open up the app on my phone.

When you’re trying to write blogs, keep the conversation going on social media, and be just all-around fabulous, remembering to open your phone and pin to Pinterest manually is an unrealistic goal.

That’s my personal opinion and I’m sticking to it.



Social Media Scheduling for Pinterest – Tools


There are a few big names in the world of Pinterest scheduling — BoardBooster, Tailwind, Buffer, Everypost, ViralWoot and ViralTag, and relatively new to the list, Hootsuite.

I did attempt to use BoardBooster once but didn’t get along with it. Tailwind was much easier to use and it became my number one. I know a lot of people, bloggers especially, really liked BoardBooster, though. Other sites, such as Sendbible, are on and off with Pinterest more often than my neighbour is on and off with her boyfriend. I believe it is currently off, but feel free to put me right if I’m wrong.

Sadly, BoardBooster wasn’t exactly working WITH Pinterest, but more AGAINST it. There were certain features which violated the Terms & Conditions set out by the social media platform, and just a little while ago, the entire site shut down. As far as I’m aware, no one is able to get access to their online accounts now, and they won’t be able to gain access in the future. (Emails were sent out to those who had BoardBooster accounts. It wasn’t a huge secret.)

At that stage, many bloggers and businesses made the jump to Tailwind or one of the others because they didn’t have much of a choice.




This one is my favourite for Pinterest scheduling. You get a free 30-day trial to start with, and then it’s about $10/15 a month for the basic Tailwind package. You get basic website and board/profile metrics included in this, as well as smart scheduling, unlimited scheduling, easy tracking, multi-account capability, and included submissions/memberships to Tailwind Tribes. It’s worth it for Tribes alone if you ask me. I was a bit slow to get started with some of mine, but I’m finding that it’s paying off a little more now that I’ve persisted.


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It’s a pay-as-you-plan, so you are free to cancel at any point. Instagram scheduling is also included (although I use Hootsuite for that), and the free trial gives you 30 free Instagram scheduled posts and 100 Pinterest scheduled pins.


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More of an all-in-one social media scheduling tool, I didn’t really like Buffer all that much. I can’t really come up with many reasons why, though. It would actually make more sense for me to use Buffer than it would to pay out two subscriptions to boh Hootsuite and Tailwind.

Hey, we all like what we like, right?


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There’s a free version, which allows you to connect three social media accounts and schedule ten posts for each, per month. Pinterest, however, is NOT included in the free version. You would need to upgrade to the next one up — Pro — at $15 per month. This does give you Pinterest scheduling, and also gives you up to 100 scheduled posts and 8 connected social media accounts.

There are plenty more options if that’s not quite enough, with Small, Medium and Large Business plans. These range from $99 to $399 per month.


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Pinterest scheduling is a relatively new feature offered by HootSuite, but I’ve been a big fan of the social media scheduling tool for a long time, using it for Twitter and Instagram for both my own social media accounts and my clients’.


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I haven’t been quite as happy with the Pinterest scheduling tools, however. I had initially hoped that by incorporating Pinterest scheduling into Hootsuite, I could get rid of my Tailwind account. But, in doing so, I would also lose Tailwind Tribes. I feel that would actually be quite a big loss — for me. I post my own stuff in there as well as finding content and pins to schedule in between my own.

You can use the “New Post” green button at the top of the screen to schedule in a Pinterest post, but for the life of me, I can’t find where it actually shows the posts you’ve scheduled. When you schedule in posts for other social media platforms, they appear in a list, called a stream. I can’t find this option, so I can’t find what I have and haven’t scheduled, and also what time or dates I’ve scheduled them in for.

I guess I’ll stick to using both Tailwind and Hootsuite for now, then.


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Buffer and Hootsuite are “official” partners of Pinterest. You can find more details of official partners (and, therefore, the websites and apps that won’t get shut down like BoardBooster have) on the Marketing Partners Directory.




Viralwoot will also give you a 30-day free trial to see whether or not you’ll get along with the Pinterest scheduling tool. After that, you’ll have two choices — Standard at $10 a month, or Business at $49 a month. The Standard $10 plan will give you tracking for one domain, as well as growth bots x 5, an Instagram scheduling function, 500 scheduled posts, and various other little things.


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I believe I used ViralWoot for a couple of weeks but then decided the interface, etc. wasn’t quite for me. No offence, of course, ViralWoot.


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Another one that you might like to take a peek at, and one that is slightly more expensive than the rest of them once the initial 14-day free period is over, ViralTag offers social media scheduling for Twitter, Facebook profiles and pages, Tumblr, Pinterest, and Instagram. The most basic plan is $24 a month, offering just the one user with 10 different social media profiles. You will also get link shortening, a marketing calendar, unlimited scheduled posts, and various social analytics options (but only with a 30-day history).


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The next one up from that is Small Business, at $79 a month.

The one up from that is Brand, for $249+ a month.

As with most other Pinterest scheduling tools, the longer you buy, the better a deal you will get. With ViralTag, buying an annual subscription rather than a monthly one will save you 20%. You can cancel your month-by-month subscription at any time and only be billed for the cycle you’re in.


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I haven’t used ViralTag for any social media scheduling, so I can’t give you an opinion on it either way.



How Many Pins?


There are varied recommendations for how many times you should pin to Pinterest per day, some suggesting 5 or 10, others going as far as 50 to 100. Do you want to know what I think? Start off slow, get some momentum rolling, and then go wherever the journey takes you. If your pins are proving popular, speed things up and add more to the mix. The one thing I like very much about Tailwind is that it gives you the most productive times for you to pin — times that your content is viewed or repinned more. You can use that as a guideline for how many pins to post, and you could also just add a few more time slots each week.

I usually stick to between 20 and 50 at the moment, but I am just at the beginning of my Pinterest marketing journey. (For this blog at least.) The social media platform has already proved its weight in gold as far as some of my clients are concerned, and there is one particular beauty-orientated site that now pins somewhere in the region of 75-100 pins on some days, using my recommendation to start off slow (10 or so) and then work up from there. As the followers and monthly impressions increased, so did the time slots. In turn, the number of pins pinned daily increased.

Again, the site also used Tailwind to help guide the scheduled time slots.



How to Make Beautiful Pinterest Pins


I primarily use Canva to create my pins, but there are so many different places to find templates that you can customise. After a while, you might even feel a little more creative and come up with unique templates. The good thing is when you want to keep everything cohesive and sticking to one main theme, many of the pins will require the same kind of layout, so you can just use the same template and replace the images and text each time.

Canva offers a few free images and graphics/illustrations. You can also sign up for a premium account to get access to more. There’s no need to pay out for these images, however; you could take your own photos, or use stock images, both free and purchased ones. I compiled a list of all the cool and funky places to find unique stock images. You’ll find that here > 75+ Places to Find Free Feminine Stock Photos For Your Blog.

In reality, a beautiful image with the right text across it, strategically placed, is all a Pinterest pin is. That’s easily made in less than a minute once you’ve understood the basics. I recommend creating more than one Pinterest pin for each image and also trying out different sizes. Longer, rectangular pins work better. Don’t disregard shorter or square ones, though. They *DO* work well when they are bright, colourful, and eye-catching enough.

Try different text, spice things up with a new image, add some new colours of filters … There are plenty of things that you can do to tweak pins and make them different from each other. Each one is a brand new link right back to your blog. A link has the potential to be repinned by tens, hundreds, and maybe even thousands of people.

Isn’t that kind of what you were hoping for?



I will bring you plenty more tips and tricks on how to make great use of Pinterest scheduling to maximise what your blog or website can do for you. The main thing to remember is that you actually start somewhere.

If you don’t have a Pinterest account yet, start one.

If you have a personal one, make it a business account, change the name and bio, and look at deleting some of those old pins that lead to spam sites or just don’t match your aesthetics. I created an entirely brand new Pinterest business account for my blog. If you already have a few followers on your own personal one, there’s nothing wrong with simply making the switch.

You will learn a lot about what works and doesn’t work for you and your blog within a few weeks. But, as I said, you gotta start somewhere.

Thanks so much for reading today. I hope these tips help you, but I’d love to hear what you think or what tips you’ve used. Get in touch, and don’t forget to subscribe if you’d like to learn more!

Happy Pinning!


There are Pinterest-worthy images hidden on this page. You’ll find them by pressing ⤵️


You can find out how to do this here >How to Hide Pinterest Images in a Blog Post


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One Thought to “Pinterest Marketing Strategy – Step 5: Sassy, Smug & Scheduled”

  1. Hi Kim,

    Thanks for sharing this post. It’s been very helpful. Basically, Tailwind is what you can call an all-in-one marketing tool. That’s why it’s trusted by the most successful of bloggers and business owners.

    I love the Tailwind Tribes because I get to meet a group of like-minded people who share really great quality content per niche.

    What about you? What do you love about Tailwind?

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