Pinterest Marketing Strategy – Step 3: Pinterest Boards to Obsess Over

Pinterest Boards to Obsess Over


So, you created your Pinterest business account, filled out your profile properly, made sure your blog posts are worthy of pinning/repinning, and you now want to put your marketing strategy for Pinterest to the test. 

It’s exciting stuff, isn’t it? I’m excited for you! There’s only one thing better than coming up with a brilliant new plan: putting that brilliant new plan into action. It’s time to put your marketing strategy for Pinterest to the test. The first two steps were all about making sure that your account and blog was ready, but it is now time to actually pay attention to your Pinterest page — the things that will and won’t work to attract and keep new readers, viewers and followers.  

You need to create Pinterest boards to obsess over!

A Pinterest board that has been set up the right way, with due care and attention, will be popular on Pinterest. It’ll have more followers, more people will look at it and pin from it, and it will also drive more traffic to your website. 

You’ll need to make it look good though — worthy of a follow or repin — and here’s how … 

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Create the Board

I know, it’s an obvious step, right? But I’ll expand on the title — create the board that’s right for the pin. You should have boards for specific things, not just generalised boards with all sorts of everything in them. 

I’m forever changing things up on Pinterest (and I started a brand new account to go with my brand new blog), but I recommend having very specific boards for very specific things. 

If you are a beauty blogger, you could have boards that include Beauty Reviews, Beauty Products for Dry Skin, Makeup for Blue Eyes, etc. Don’t just throw everything makeup-related into a pin for generic “Makeup”. 

My Pinterest boards include Pinterest Marketing, Email Marketing, Instagram Marketing, Makeup for Blue Eyes, Blog Photography Tips, Blogging 101, Social Media for Business, and Social Media Tips. 

Don’t have pins for your beauty reviews in the same board as makeup for blue eyes; separate them instead. If someone is searching for makeup for blue eyes, they might not appreciate finding beauty reviews clumped together in with them, especially if they have no interest in reading those reviews at all. 

If you have a board that is filled with makeup ideas for blue eyes, the person who is looking for exactly that — makeup that works well with blue eyes — will be more likely to stick around and see what else you’ve got to offer. 

It makes sense, right? 

Name Pinterest Boards Properly

Cute names are just that — cute. They’re not very good if you want Pinterest boards to obsess over though. In fact, those cute board names might actually hinder your growth. 

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Because people won’t easily find a board that has been named incorrectly. If someone is searching for “plus size fashion,” they’re not going to find it in a board titled “all about that bass” or something equally cute. 

They will find a board, however, that is titled “All About That Bass – Plus Size Fashion”. 

Use Your Keyword

Do you see what we did up there? When you name your board, use your keyword. It’ll help people find the board and, therefore, you. Keywords are important on Pinterest — they’re what will help readers find your blog. Think of them as the terms that someone would type into the search bar. Someone who would find this blog post handy, for example, might look for: 

“Use Pinterest for your blog” 

“Pinterest marketing”

“How to use Pinterest” 

“Pinterest and bloggers”

“Get more traffic with Pinterest”

“How to use Pinterest to get more blog traffic”

Someone looking for my beauty reviews, on the other hand, might look for the following terms and come across my pins: 

“Beauty reviews” 

“Beauty blogger” 

“Makeup for blue eyes”

You get the idea.

Use the Description Box

Each board gives you the option to enter a description. Use this space wisely. What does the board contain? If I had a board filled with Twitter Marketing Tips pins, my description could say something along the lines of: 

“All the Twitter marketing tips you need to make your blog go from not to hot in less than four weeks. Social media management done the right way, using both free scheduling and blog imagery/graphics tools #twittermarketing #socialmediamarketing”

Use Your Keyword (Again)

The keyword would be “Twitter marketing tips” and I included that in the board’s title, the description, and also thrown in as a hashtag. I’ve also managed to slot in “social media management” and “blog imagery”, as well as the two marketing-related hashtags.

I don’t know which side of the fence you might sit on as far as using hashtags on Pinterest is concerned, but I’m a big fan. 

Use them. Don’t use them. Try both ways and see which way works best for you. Just remember to add your keyword. 

Create a Board Cover 


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I could go into a truckload of detail about why you need custom cover pictures for your Pinterest boards — all of them — but I’ll keep things brief: 

  1. When all of your Pinterest boards have custom covers, your Pinterest account — as a whole — looks better, more cohesive, and much more professional. 
  2. A custom cover gives you total control over what is featured there. If you take a peek now, you might find that your cover image for a particular board (or all of them) show pins from other people/blogs/websites. Let’s focus on promoting you right now, okay? We can promote those other people later. 
  3. Non-custom Pinterest board cover pics might not convey what the board contains or is about. When you create your own covers, you keep things simple and specific. You could even choose to have simple text across the image to make life easier for people to understand. Just bear in mind that Pinterest will crop your image to the centre for a board cover, so it might chop off parts of the text. 

Add 15 Pins Immediately 

When you’ve created a board with a decent title, description, the right keywords, and with a cover pic that works perfectly with your theme and the rest of your Pinterest page, you need to start pinning. It’s superficial as hell, but people don’t seem to like boards with only a handful of pins. 

I recommend pinning 15 pins immediately and make it a bit of a 50/50 mix of your stuff plus popular pins that aren’t yours. Too much of your own stuff at this early point might make you come across a tad spammy. Pins take just five minutes to make when you utilise Canva and similar editing/collage tools. 




All you need to do now is repeat the process for every board you have. It might be easier to have a few blog posts already published before you start promoting the heck out of yourself, but there’s nothing to stop you from building a decent foundation. 

Don’t forget to check out the other steps for your new marketing strategy for Pinterest. It’s all about creating that base. A little bit of hard work now will result in a Pinterest account that you can be really proud of later on. 

Don’t forget to leave your Pinterest links in the comments below so that I can take a peek. If you want to pin this blog post to your own Pinterest account, just press ‘Save’ and you’ll see some hidden “pinnable images”. I talk about this (and how to do it) in Pinterest Marketing Strategy – Step 2: Making Your Blog Posts Pinterest-Worthy. 



Thanks so much for reading today. Hope your day is as fabulous as you are! 

(P.S. Leave your latest blog post links below. I fancy a reading afternoon — stock me up, buttercups!)

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