So, you want to jump on the Pinterest bandwagon and make use of all that glorious traffic just sat ready and waiting for you and your blog. It’s about damn time! Pinterest is a goldmine for blog traffic, but only when you learn how to use it effectively. You can’t just write a bunch of blog posts, throw a load of images on Pinterest, and hope for the best. You need a Pinterest marketing strategy.
Luckily, I’m creating one that is super simple to understand and follow.
Because it took me a long time to weed out the tips, suggestions, and “super helpful” snippets of advice to find out what works and what doesn’t. There’s a lot you will end up wasting your time on if you’re anything like me. I’m hopin’ this guide will prevent all that.
You can’t have a good Pinterest marketing strategy if you don’t have a good Pinterest page, but we’re going to change all that right now.
Getting Your Pinterest Page Marketing-Ready
💥 Do you have a business page or a personal page?
A business page is better if you want to check out stats and analytics, such as how many people are pinning what and how your website is doing as a result. Business Pinterest pages offer so much more than personal ones and are simple and quick to set up.
💥 Pick ‘Professional’ as Business Type for Bloggers
It actually lists “photographer, blogger, designer” as examples, so it just makes perfect sense to pick the one that is right for you. Look for the right type for your specific business.
💥 Choose the Right Business Name
Mine would be ‘UKWordGirl’. I actually don’t have the best Pinterest name, but I made that decision and I stand by it. If you’re going by what other experts say, my business name on Pinterest should probably be something similar to “UKWordGirl Social Media Manager”. If someone were to search “social media” or “social media manager,” my profile might come up in the search results.
What is your actual business name? Or blog name? If you use your REAL name, rather than a business name, you could use the above tip and choose “Jo Bloggs Fashion Blog,” as an example.
💥 Keep the Username Simple
Again, mine would be ‘ukwordgirl’. I would recommend making the Business Name and Username the same, or as similar as you can get. It keeps things nice and simple, makes it easier for you to remember (and, therefore, other people too), and reduces the chances that someone will confuse someone else’s Pinterest account for yours, or vice-versa.
💥 About Me, About You
In your ‘About Me’ box, you should write about you. Not that the name gives it away or anything …
You shouldn’t just write about you, however; you should also include a few other things to make your Pinterest account as marketable as possible.
- Keywords: I would use keywords such as Social Media Management, Blogger, Pinterest Marketing Tips, Female Entrepreneurs, etc. for my blog’s Pinterest page. If you were a beauty blogger, you would include keywords such as Beauty, Beautyful, Beauty Blogger.
- Hashtags: There actually seems to be an ongoing debate over the use of hashtags on Pinterest, specifically, in the ‘About Me’ and ‘Description’ boxes. I like them. I think they’re useful. If you want to include them, include them and see how you get on. If you want to experiment, try them with and without, jotting down what happens in both situations. You might find that including hashtags in your ‘About Me’ box happily coincides with an increase in followers, repins, engagement, or a beautiful mix of all three.
💥 Profile Picture
It’s more important than you’d think, but so many people neglect that precious little spot — the profile picture spot. But … which image do you put there?
Are you a person or a business? If you’re a business with a brand, such as a well-known coffee shop chain, you would use the well-known logo as a profile picture.
If you’re a blogger with an actual face, use that face. It’s such a lovely face! Social media users are said to respond better to a face than a logo, so don’t be afraid to get creative with your camera. The profile picture you use should be bright and clear. Play around with the exposure and brightness in your photo editing apps.
(Don’t worry … Brightening an image isn’t the same as airbrushing away every flaw and wrinkle. We won’t hold it against you!)
Once you’ve accepted the terms and conditions, your business Pinterest page is pretty much up and running. That’s not the last step of your Pinterest marketing strategy by any means, but by making sure you have set things up the right way, incorporating smart Pinterest tips from an early stage, you are giving everything a good kick-start in the right direction.
Take a peek at the Pinterest pages of other bloggers and see how they have set out their own ‘About Me’ boxes. Make a note of what you do and don’t like and then use your notes to create a marketable description that works for you.
The featured image for this blog post was found on Pexels – a great website for free stock photographs for bloggers.