How often should you be posting to your blog?
Who knows? There’s no magic answer. This is something I’ve done a lot of research on over the years and I’ll be honest, I don’t think there’s a definitive answer to the question. It depends on a whole range of things. Let’s take a look…
If you take a peek on Google and ask the question ‘How often should you be posting to your blog?’, there’s a good chance you’ll be met by a whole range of different answers but the majority of them will tell you to post one post per day.
Any more than that and you’re running the risk of spamming.
Any fewer than that and your blog just won’t generate traffic.
I disagree with that entirely…
Over the last ten or so years that I’ve been blogging and freelance writing, I’ve discovered that daily blog posts really aren’t that damn important. Plus, who really has the time for that kind of dedication? Daily posts take a lot of work. A quick blog post might not take you long to bash out but for some high quality, information-rich content with correct formatting, links, appropriate pictures, etc., you’re going to need to spend a bit longer on it than that. A quick blog post just won’t cut the mustard.
Trying to keep up with a daily blog post is not only incredibly time-consuming, it’s exhausting. You’ll be constantly trying to think of the next thing you can write about and eventually, you’ll run out of subjects… Or inspiration. Whichever comes first.
When you run out of inspiration, you won’t end up posting anything at all and then website traffic really will go down. That’s not going to be good either.
What would you rather read? A half-hearted, crappy little blog post without any information or detail whatsoever on a daily basis? Or a decent, well-written, packed-to-the-rafters-with-info post every few days?
I know which one I’d pick. The latter for sure.
If you can’t consistently keep up with high quality blog posts daily, don’t write them daily. If you’re looking for a ‘cheap freelance writer’ to get 25 posts done in 25 days, you’re going to get exactly what you pay for. I know I’m meant to say this because I’m a freelance writer and all, but you’re much better off paying that little bit more, holding back and publishing GREAT blog posts every few days. If you don’t believe me, give those cheapie, low-quality blog posts a shot. You WILL notice the difference.
If you start to fill your blog or social media pages with absolute crap, people are going to start unfollowing.
I’ve learned that MANY times over the last few years.
There’s heaps of reasons why you’re told to post daily blog posts. It enables you to use loads of different keywords, gives you the opportunity to maximise your traffic potential …
Blah, blah, blah.
Firstly, you won’t please everyone. You can’t. It’s not possible. Not everyone out there is going to want to read what you write, regardless of what keyword you try to write it under. Writing and publishing daily posts might hit a few more people but the bottom line is, if they’re not looking for you or what you’re writing, they’re not going to read it. Spamming their timelines and Twitter feeds with stuff you really MUST say is not going to help things along.
Secondly, think about the topic of your blog. What are you writing about? Is it a blog for a pet sitting company for example? Let’s say it is… How many daily posts do you think you can write before you eventually start running out of things to say and also ways to say them?
Give yourself a break. Daily posting of blogs is not necessary.
Rather than looking at busting your balls and writing / publishing a daily blog, take your time to perfect just one blog post every few days instead. Make it worth reading – add links and statistics with sources to prove your point. Spend some time researching to make sure you’re giving the right information. Do the things that are expected of a blog post …
Don’t just write it for the sake of writing it. You’re just wasting your own time.
How often should you be posting to your blog?
The answer to that depends on you, your budget, your blog, your business, and the topic you’re blogging about. The answer isn’t every day if you can’t find decent stuff to write about, but it is every day if you can.
You need to give your audience the time to read your blog posts too. If you’re publishing a post every day but the majority of your followers only log on a couple of times per week, they’re going to be ambushed with stuff to read and not enough time to read it. And again, they’ll soon hit that unfollow button if they waste their time catching up on a load of spammy keyword-filled posts.
Hubspot recently performed some blogging research that showed blogs that published around 16 or more posts within a 30-day period would get, on average, four and a half times more ‘leads’ than you would if only published one post per week or four posts per month.
That sounds like a pretty good rate to start with, 10 – 16 blog posts per month. This amounts to one every couple of days. You’ve got plenty of time to write posts that drive traffic, generate leads, and also provides your audience with something they really need to know.
If you’re looking for someone to write a brilliant blog for you, get in touch. Have a look around my website for more information, or get in touch by using the Contact Me page. I’m super friendly! 🙂