Hello, thanks for stopping by today!
If you’re hoping for some magic trick that’ll turn a 500-word article into a 2,500-word information-packed blog post in less than five minutes, I’m afraid you’re going to be sorely disappointed. There is no magic trick for that, but there are things that you can do to add some bulk to your blog post. And no, I don’t mean just by adding a bunch of long and complicated-sounding words or filler sentences. That’s not beneficial to your readers at all.
HOW IMPORTANT IS THE WORD COUNT OF A BLOG POST?
This is actually a little something I talk about in another blog post, coming soon, called How Long Should a Blog Post Be?
Focusing on the length of a post – or how to make a blog post longer – is not a smart idea. You should instead focus on actually creating the content — covering all the things you wanted to cover, or writing until you can’t think of anything else to write. You’ll probably find that you get a little inspiration as you go along, increasing the ‘planned’ word count, but it’s totally okay if you don’t.
Believe it or not, this blog post started out as a 100-word Instagram caption. I kept thinking of more and more information to add to it, and before I knew it the caption was 500 words long. I figured I would keep writing until I could no longer find relevant things to say, and I ended up creating two brand new pieces out of it, both of them longer than 1,000 words — this one, plus How Long Should a Blog Post Be?
All from a 100-word Instagram caption.
Not bad, right?
When all is said and done, though, the length of a post isn’t *that* important. What is important is the information that you share and the way that you share it. Rather than focusing your attention on making a blog post a few hundred words longer, you should instead look at making the post easy to read, or start paying attention to SEO keywords.
If you’ve said all that you need to say, there’s very little point in trying to add extra words.
That being said, there ARE ways that you can extend the length of a blog post WITHOUT filling it with a bunch of crap. Google seems to prefer longer, information-rich posts and articles over shorter ones, and the average blog post among top bloggers is around the 1,500-2,000 word mark. Longer articles with more words make you come across like you might know what you’re talking about, or that you have plenty of information on that subject. It is more likely that a reader will find the information they’re looking for when there is more information on the page.
Here are a few suggestions you might like if you’d like to get close to that number with your posts …
HOW TO MAKE A BLOG POST LONGER
1 – ADD FACTS & STATS
What are you talking about in your blog post?
Add some facts or stats that relate to that subject in the post. These facts and stats help to back up the points you’re trying to make, and they also add a little more ‘oomph’ to an otherwise boring piece of content. You can use different fonts, text sizes, colours, headings or subheadings, or even just the ‘Blockquote’ function in WordPress to make the facts and stats stand out and make the post easier to read.
Using facts and stats in a post also gives you a way to link to higher-ranked websites, which can help your website’s rank in turn. You should always cite/link your sources.
I’m talking about blog posts right now, so it would be about the right time to share a blog-related fact with you.
It’s 5 pm on Wednesday 30th January.
4,191,075 blog posts have been published today so far on WordPress.
2 – MAKE YOUR BLOG POST BETTER THAN THE REST
When this post goes live, I’m going to be competing with 5 million-plus other blog posts. In order to beat them, I’m going to need to contain more information than the rest of them. I’m also going to need to add images, make the post easy to read, promote it properly, and more.
If you want to make sure that your blog post is the first one that comes up in Google’s search results, you’ll need to SEO-up your content, but you’ll also need to do something else, too …
You’ll need to make your blog post the best one.
Making your post the best is easier than you’d think. Just make sure that your post has more information than what everyone else is offering. Don’t copy them, but learn from them, making sure that your content goes further and shares more than the rest. Google your blog post’s title and see what else comes up. How can you offer the average reader MORE?
That’s what makes a longer post more popular than shorter ones — the longer ones contain more information … usually.
A 1,500-word blog post is probably going to have more useful information in it than a 500-word one will.
3 – TELL A STORY
Don’t just write a blog post … tell a story. Tell YOUR story. That’s what’ll make your blog stand out from the rest — a personal touch.
I’m going to pretend that you’re writing a blog post about red lipstick. You’ve recently been sent a new one in a PR box, and you’ve created a couple of makeup looks with it. One is a daytime appropriate look, and the other, a nighttime one. Your new post features both.
I’m going to ask you a series of questions. If you haven’t already answered them in your post, answer a few/all of them. We’re going to put together a story!
- Where did you get the red lipstick from?
- What other products have you tried from that brand?
- What are your first impressions of the brand?
- Are there good selling points for the brand? Cruelty-free, great price, etc.?
- What’s your favourite item from the brand?
- What are your first impressions of that red lipstick?
- Do you like the packaging?
- What are your views on plastic waste/recycling?
- Did the lipstick apply easily?
- How did it feel on your lips?
- How long did it last?
- Would you buy it again?
- Are there any other colours in the lipstick range that caught your eye?
- What do you want to try next from the brand?
- Is there anything else in the PR box from the same brand?
- Do you have any memories of using that brand before? Such as, when you were younger?
- Does the red lipstick remind you of other red lipsticks you’ve tried/got in your collection?
- What events would you wear your red-lipped makeup looks to?
- Do you have other, similar red-lipped looks featured on your blog that you can link to?
- Can you think of a cheaper dupe for that red lipstick? And/or a luxury version?
You might even find that you have enough content now to create more than one piece of content. If that’s the case, save some of the questions/answers and insert those words into another, future blog post, also featuring that red lipstick.
4 – ADD UPDATES
It’s very easy to make an older, already-published post a bit longer and more relevant. It’s something I definitely recommend you do from time to time. Simply pick an older post that wasn’t that well received or now has dwindling views, read through it, and then edit it.
Add more information and take some of the older, no longer relevant stuff out. Once you’re done, you can share it like you would a brand new blog post, marking it as “updated” or “containing brand new info”.
You can add updates to old posts in a number of ways. You can start by using the first three points listed here — add facts or stats, tell more of a story with your words, and add more information to make it better than the rest.
Do some research before pressing the publish button on your update. Has one particular lipstick been discontinued? Are there cheaper versions of it now available? Have you used it since that blog post was published? If your opinions of it have changed, why have they?
There are actually lots of ways in which you can make a short blog post longer, but the aim of the game is to not fill it with pointless fluff. If the additional words or information don’t need to be in the post to complete it, don’t bother adding them. Sometimes, short *is* sweet. Not every single piece of content needs to be a 2,000-word epic essay.
I hope I’ve helped you to create blog posts that you can be proud of today, but you can always get in touch with me if you have questions. Don’t forget to sign up to my Blogging 101 email list below, too. I’ll point you in the direction of my resource library, which is stuffed full of tips n’ tricks, keywords, content suggestions, and much more besides.
And … I take requests!
Thanks for stopping by and reading my blog today. It’s been a pleasure. I hope you have a fab day!
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