It’s all very exciting, creating a Facebook Page for your business and then sending it out into the world. That excitement soon gives way to something else when it’s time to start promoting yourself and your business, especially when it comes to getting people to actually SEE and ENGAGE with your content and LIKE your Facebook Page … It turns to disappointment. If you’ve been struggling to get those Page likes, I’m going to share a few tips with you — how to get more people to like your Facebook Page.
1 – Friends and Family
I’m going to start with the really obvious way to get more likes on your Facebook Page: ask your friends, family, co-workers, and acquaintances to like your Page. Why not? How many people are you friends with on the platform? How many of their Pages have you liked? It’s time for them to show you some love right back.
You can easily invite your friends list to your new business Page on Facebook. There’s an ‘Invite Friends’ button on the right-hand side of the Page (desktop) when you first set it up.
And if you’ve had the Page for a while, you may find that the invite-a-friend option looks a little bit like this: (desktop)
Once you hit the ‘Invite’ button, you’re given the option to customise what the message says. It is then a case of ticking the people you want to invite, and hitting the ‘Send Invitations’ button at the bottom of the pop-up screen.
If you’re on a mobile device, you can find the same option by clicking on to your Facebook Page, then hitting the ‘Invite Friends’ button. The process is the same as it is on a desktop: you simply tick the boxes of the people you want to invite to like your Page, then hit the ‘Send Invitations’ button.
2 – Tell People About It
Do you already have a physical store? Why not tell customers that walk into it about your brand new Facebook Page? You could also add the Page address or username to till receipts, your business cards, flyers, brochures, and anywhere else you can think of.
While you’re there, you could ask your customers if they would be so kind as to offer you a Facebook review. We all know how powerful good word-of-mouth can be, so why not encourage it?
Helpful Blog Post: Awesome Ways You Can Use Customer Reviews to Grow Your Business
And if you have a website for your business, blog, or brand, make sure that you have a link to Facebook on it somewhere. There are many ways of doing this, from incorporating a simple logo+link on your homepage to a ‘like my Page’ box, and you’ll often find that many WordPress site themes have a built-in spot for social media links.
The more people who know about your business Facebook Page, the more people who are likely to hit the like button.
3 – Facebook Advertising
Facebook advertising sounds like this big scary thing, but it’s not actually that big or scary at all. You can set budgets for your advertisements to ensure that you don’t spend more than you can afford, and you can get impressive results with just a few quid. Boosting one of your posts with as little as £5, for example, could be enough to push it into the sights of a few thousand extra people.
This Page in the Business Help Centre gives you a step-by-step guide on how to create a Facebook advertisement to increase Page likes. I actually recommend having a browse through the Help Centre to learn more about the tools the platform offers you if you have a brand or business, but you can always reach out and ask me if you have any questions you can’t find the answers to.
4 – Create Engaging Posts
This is more of a long game than other methods of getting more Facebook Page likes, but with engagement-generating Facebook posts, you’ll soon rack them up. It’s simply a case of getting your content out to as many people as possible.
The more people who see it, the more people who are likely to interact and engage with it, and in turn, the more people will hit the like button on your Page.
There are two reasons for this:
Firstly, people like content on social media that educates them, makes them laugh/smile, or entertains them in other ways. They don’t want to see boring content, so by having content that is NOT boring, you have a higher chance of building a Page that people enjoy.
Secondly, your post – and in turn, your Page – will show up on the feed of non-followers when your actual followers engage with you. If one person shares something you’ve posted, and they have 500 friends, an extra 500 people who aren’t already following you will potentially see that you exist.
Engagement is everything on social media. The more engagement you have, the ‘better’ your Page is — and this applies to Instagram and Twitter just as much as Facebook. The aim of the game is to persuade the platform – in this case, Facebook – that you have content worth pushing to lots of people. In order to do this, the people who already DO follow you need to interact with it.
Helpful Blog Post: How to Create Engaging Content For a Facebook Business Page
5 – Engage With Other Pages
Put yourself out there. Put your business on the map. Go and tell other businesses that you exist and you’re open for … well, business.
There are a few different ways you can do this …
You can ‘like’ other Pages as your business Page, which essentially adds then as favourites of your Page.
I recommend doing this with business or brands in a similar niche, but not in the local area (if you’re a local business). So, for example, if you are a florist in Kent, I recommend liking the Facebook Pages of florists in other counties, or in areas that you don’t offer your services. By doing this, you’re offering *more* to your customers; you’re offering recommendations for florists in other areas as well as offering your own services for the area you cover.
If you’re a blogger, you can do the same thing: follow other bloggers in a similar niche to you, but who don’t cover exactly the same topics that you do. You’re not going to want to send YOUR potential audience to another person who offers the exact same thing; that’s the same as sending clients or customers to your actual competition. But, if you’re a food blogger, liking the Facebook Pages of fashion bloggers/makeup bloggers/interior design bloggers/etc. will help to get some community engagement going.
You’ll often find that engaging with other people or business Pages results in them also engaging with yours. Not always, of course, but it’s good when small businesses or brands try to help and support each other, right?
I hope you’ve found these tips to get more people to like your Facebook Page useful! I’d also love to hear if you’ve got any questions regarding social media marketing your blog, brand, or business. Throw them at me. You can get in touch on my social media platforms, or via the Contact Me page.
Thanks so much for reading.
Have a fabulous day!