One thing I’ve definitely learned over recent years is never to underestimate the importance of good ol’ Google traffic — the organic search engine traffic that works when your social media marketing strategy doesn’t. Yet. We can change that.the first step, of course, is to learn how to find SEO keywords for your blog, and preferably those that will actually perform. Then we’re going to learn how to use them … properly.
You might find this blog post helpful: What Are Blog Keywords?
My vaping website [best-ecig.co.uk] is heavily reliant on Google searches. That’s where the bulk of its traffic comes from. That’s not the same for ALL websites, though. I run a beauty-related blog/site that gets 90% of its overall traffic from Pinterest, and only one or two articles on the entire blog actually do that well in Google searches. The blog posts are targeting keywords that are already heavily saturated, so that is to be expected, especially with/in certain niches.
SEO, also known as Search Engine Optimisation, is important. It also involves a number of steps to yield results. These steps aren’t set in stone, either; the goal posts change depending on how Google feels at that time. It doesn’t make life easier for the likes of you and me — people who are trying to understand it all and cater our blog to not only appeal to new and old readers but also to search engines.
One of the SEO steps that you just can’t skip, is hunting for SEO keywords for your blog. You might as well just throw all of the rest of your hard work out the window if you don’t do this bit, because it determines the title, certain headings and subheadings within a blog post, image alt-tags, and a whole bunch more. When I write blog posts, I start with one main idea before looking for keywords to base the post on; or I start with keywords and work my way from there, creating an idea that works around them.
How do you think up/write your blog posts?
Are yours nowhere near that thought-out?
Maybe it’s about time they were?
How to Find SEO Keywords for Your Blog that Actually Perform
If you don’t know where or how to find SEO keywords for your blog, or you’re running out of ideas using your current method and need to switch things up, here are a few suggestions that I guarantee will fill you with inspiration …
*They work for me!
1 – Product Names + Post Type
One method of ‘keywording’ that I’ve found particularly useful, is to keep things nice n’ simple: if you’re reviewing or giving your first impressions of a particular product or range of products, the product name and blog post type will work quite well.
The best performing videos on my vaping YouTube channel and blog posts on best-ecig.co.uk are product reviews. They are clearly and simply titled, such as, “Vype ePen Review“. That’s my keyword. I use the keyword in the title, a subheading towards the top/middle, another one towards the end, the alt-tags for images, Yoast SEO, meta snippet … I could go on but I imagine you understand what I mean. The process has worked INCREDIBLY well.
I’m not the biggest or best vape reviewer/website out there, but I’m quite proud of my website stats. I’ve never purchased followers. I never went out there desperately hunting for followers or likes on social media, and I just kept things simple, honest, and injected with my personality.
My blog – my rules – my way.
… or the highway.
(Taking SEO best practices into account, obviously.)
Bringing things back to UKWordGirl and I took the same approach when recently reviewing a beauty product I received through the Glamour Beauty Club. I decided to use the product name + blog-type method, coming up with: “L’Occitane Aqua Réotier Ultra Thirst-Quenching Gel – My Latest Beauty Love”.
If you search for the product name on its own in Google right now, “L’Occitane Aqua Réotier Ultra Thirst-Quenching Gel”, my review comes up on the first page — the 8th or 9th result on the page.
If you were searching for a BLOG that reviewed the product (rather than a shop with a star-rating), mine would be the first blog you found.
That’s what you want, isn’t it? For your blog or website to come up on the first page of Google results too? That’s why your keywords are important, ladies and gentlemen.
SEO is NOT dead. Who said that, anyway?
2 – Location + Product/Service
If you were a florist in Southend, you would want people to find you by using search terms in Google such as:
- Florists Southend
- Essex florists
- Flower shop in Southend
- Flower shop near me
- Florists in Essex
- Flower delivery around Southend
If YOU were looking for a florist in Southend, that’s exactly what you would type into Google, right? That’s what other people are going to do — people who are looking for YOUR products or services. I’ve based this idea on floristry, but you could put it into practice for any number of industries.
- Tattooists in Southend
- Essex tattoo shops
- Tattoos in Southend
- Pet shops in Essex
- Southend pet shops
- Airsoft in Southend
- Essex airsoft places
You get the idea. Think of what YOU would type into Google to find whatever it is you’re offering — the product or service — because that’s what other people are going to type in too. Those are your new keywords and you now have some inspiration for a bunch of new blog posts.
3 – Google Suggestions
Do you remember those terms that YOU would type into Google to find the products or services you’re offering? Why don’t you go ahead and type those in, press enter, and then scroll right to the bottom of the search results? In fact, as soon as you start typing Google will give you suggestions and you should write those suggestions down.
I’m going to pretend that you’re a florist in Southend and you want to try your hand at blog marketing for your website.
Start typing ‘florist’ into Google and the following suggestions are offered:
- Florist near me
Type ‘florist Southend’ into Google and the following suggestions are offered:
- Florist Southend on Sea
- Florist Southend Essex
- Florists in Southend
Those Google suggestions are terms that you can use as SEO keywords for your blog.
Once you’re done and you press enter, you’ll have page one of your results. Scroll right down to the bottom of those results and you’ll find a section called ‘Related Searches’. These are further Google suggestions that you can also use as SEO keywords for your blog.
If you were to search Google for ‘florist Southend’, the following related searches are offered:
- Florist Westcliff
- Wedding florist Southend
- Florist in Shoeburyness
- Florist Leigh on Sea
The places are close to/surrounding Southend-on-Sea, and are places that you could also target for your blog and floristry promotion. Each time you click on one of those suggestions, you are then offered even more of them at the bottom of the results page. It’s a great way to find out what people are Googling, without having to use any complicated analytics software or websites.
(Don’t worry, I find the stats and figures super complicated, too.)
4 – Jetpack/Wordpress Stats
I know everyone’s all about Google Analytics, and it is a really awesome tool for your blog, but you shouldn’t underestimate the importance of the SEO keywords for your blog that are presented to you right on your own stats page.
One of the very first things I make sure is installed in every WordPress-based blog, is the Jetpack plugin. It gives you the search terms that people are using to find your blog, all in a nice list. You can use these to come up with similar/more keywords, making sure that you’ve got your entire niche covered. This is one of the methods I use to come up with more keywords and blog post title ideas for my vaping website — best-ecig.co.uk — and I also recommend that you give it a shot, too.
At least have a look at the stats page; get familiar with it and learn the basics. It’s not always 100% accurate when you compare Jetpack/Wordpress figures to those from Google Analytics, but using the basic figures on your WP dashboard will give you a good idea of what direction to head in next.
5 – Answer the Public
So … this is my favourite EVER keyword tool. Like, ever. I almost didn’t want to tell you about it; that’s how good it is. Answer the Public, better known as answerthepublic.com, is one of the best free tools to find SEO keywords for your blog. You type in whatever it is you’re looking for, wait a few moments, and you’re then given all the search terms you could possibly need. And we’re talking hundreds of them. Perhaps even thousands.
Questions, A-Z lists, spider diagrams or list formats … It’s pretty much everything you could need in terms of keyword finding, and I can’t recommend it enough, or to enough people.
A few examples:
If you’re a florist, searching for just ‘florist’ will give you 144 florist-related questions, 139 prepositions, 68 comparisons, 479 alphabetical, and 20 related keywords. That gives you a total of 850 keywords, terms or phrases to get started with.
Just a few of those florist-related questions include:
- What florists are near me?
- How to start florist business
- When to book florist for wedding?
- Where’s the nearest florist?
- Which florist flowers last the longest?
You could use those as ACTUAL blog posts suggestions. When should you book a florist for a wedding, anyway? I don’t know the answer. I would imagine many brides don’t know the answer. So … answer it. Write a blog about it, or hire someone like me to write the blog for you!
The other components of the search results — prepositions, comparisons, alphabeticals and related keywords, are keywords, terms or phrases that you can work into a title.
Let’s pick one from the list of comparisons: florist vs supermarket.
It’s not a title by itself, but it is a keyword. The title is just ONE place that you should use the keyword, term or phrase, and you can find more information about that here:
A few titles that you *could* come up with using that keyword, however, include:
- Florist vs Supermarket: Does More Money Really Mean Better Flowers?
- Florist vs Supermarket Flowers — Could You Tell?
- What’s the Difference Between Florists vs Supermarket Flowers?
- Where Do You Get Your Money’s Worth? Florist vs Supermarket Flowers?
Anyway, getting back to the point: take a peek at answerthepublic.com and search for different terms that relate to your blog or website. If you are a beauty blogger, for example, you could search for “beauty blog“, or perhaps just “beauty“. Try both. Look through the results and pick 10-20 keywords or questions that you like the look of, and then work them into a blog post. Again, see the above link on how to use keywords in your blog post for SEO for maximum results.
What’s the point in going through all the hassle of finding the keywords, if you’re not going to use them properly when you do find them?
And there you have them — 5 marvellous ways to find SEO keywords for your blog that actually perform. Things that people genuinely ARE searching for, that genuinely WILL lead to your blog … providing you use them the right way, obviously.
Speaking of which, now that you’ve got your brand new, sparkly keywords, questions, phrases and terms, you should probably learn about what NOT to do with them. As with most aspects of SEO and blogging, there are not only things that you SHOULD do with them, but also things that you SHOULDN’T do. And the latter are going to be your biggest obstacle, especially if you don’t know the mistakes before you make them.
Did you know that there’s such a thing as too many SEO keywords in a blog post?
Yep. Just when you think you’ve conquered it, there’s a little bit more to learn and understand, still. Don’t worry, I’ve noted down the common mistakes I [frequently] made when I first started out as a blogger and you’ll find them here:
Thanks so much for reading today, and don’t forget to leave your comments or questions in the box below. You can also get in touch via social media, links are all down there 👇🏻.
As a final note, if you find yourself absolutely overwhelmed with everything to do with SEO, blogging, social media marketing, and running a small business, get in touch for a free consultation. I can take over the reins, putting all of these tricks, tips and rules into practice, leaving you free to learn it all at your own pace.