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I’ve had a pretty good run of things with my Pinterest marketing strategy lately. Things were going exactly the way I wanted them to – my monthly unique viewers increasing steadily, alongside the number of blog post views from my Pinterest pins. So, to make things super exciting and fun, I decided to perform a little experiment.
I decided to screw it all up.
Because … why not?
I‘d been using the Tailwind scheduling tool for a few months, pinning around 25-30 pins per day, in that little rainbow theme I’ve got going on. I went from 6,000 MUV (monthly unique viewers) to 150,000. Then I hit 200,000, 250,000, and then 315,000. That’s when I posted my last update >>> My Pinterest Marketing Strategy Update – 6K to 300K MUV.
I wondered how bad things would get if I just stopped pinning.
Would the already existing pins still work their magic, driving traffic back to my blog?
Or would everything go stale?
Here’s What Happened When I Stopped Auto-Pinning on Pinterest …
I just stopped dead. No weaning-down of pins or anything like that. I simply went from posting 25-30 pins per day to zero. Nothing. Nada.
To be honest, I expected everything to fall apart. I’d focused so much on creating content for the blog and making sure my Pinterest strategy was running smoothly that I hadn’t really been bothering with Facebook, Twitter or Instagram. (Don’t tell anyone I said that.) Search engine traffic and Pinterest traffic were keeping things running along steadily. Take away regular and consistent Pinterest pinning and traffic would slow down, right? Everything would fall apart?
Bizarrely, nothing fell apart.
Not spectacularly, at least.
I stopped posting for five weeks.
The first thing that happened was that my MUV (or monthly unique viewers) dropped. That’s the number of people who *see* my pins on Pinterest.
When monthly unique viewers go down, it is expected that the number of people clicking through to your website or blog will also go down, as will the number of people who follow you on Pinterest or check out your profile.
My monthly engaged was at 6,700, with 315,000 monthly unique viewers, back on December 5th — the last update I posted for you lovely lot. That meant only 2.13% of the people that saw my pins were engaging with them — repinning them or clicking through to my website.
Again, bizarrely, my monthly engaged INCREASED when I stopped posting for that five weeks.
The numbers went a bit like this –
- End of week one – 312,000 MUV + 7,500 engaged
- End of week two – 310,000 MUV + 8,000 engaged
- End of week three – 310,000 MUV + 8,900 engaged
- End of week four – 325,000 MUV + 11,000 engaged
- End of week five – 351,800 MUV + 12,500 engaged
And that’s where we’re at right now. I’ve just started scheduling my pins using Tailwind again.
Let’s evaluate …
How does it make any sense at all that my monthly unique viewers and engagement increased when I stopped posting? It makes no sense at all. Absolutely no sense. I predicted — expected — all the numbers to go right down. Depressingly so. The numbers did go down at first, but then they shot up right at the end. I did not expect that. Like, at all.
The reason for this? Well, I think it’s because I’ve had a couple of “hit” pins. They’re not viral. (Nowhere close.) But they are doing pretty well. They’re getting repinned and sending traffic to my blog, and that’s precisely what I wanted them to do. They’re running the show. The rest of my pins are just kinda trailing along behind them.
These are my most popular pins from the last 30 days –
- Eight 10-Minute Ways to Boost Blog Traffic – 1.3k impressions, 31 saves and 14 clicks.
- How to Get More Instagram Likes Using High-Performance Hashtags – 384 impressions, 1 save, 11 clicks.
- The Super Quick Instagram Hashtag Shortcut Trick – 8.6k impressions, 0 saves and 9 clicks.
(Figures correct at the time of writing.)
I’ve also started pinning the most popular pins from other websites/blogs/people that appear on my home feed. Those pins are there for a reason — they are popular. By pinning them yourself, you’re jumping on a little bandwagon of popularity. You might gain a bit of it yourself.
No, people aren’t going to reach YOUR website or blog via that pin, but they might just find your profile, a few of your pins, and then your blog/website in turn. I’m building towards a system of 50/50 my pins and other people’s pins right now. My personal blog is a relatively new blog, and that means only a few blog posts to shout about. I don’t have *lots* of content to share, so repinning other people’s content helps to fill in the Pinterest gaps. The more blog posts I publish, the more I can replace other people’s pins with my own, but I still don’t think I’ll only ever just share MY pins. Sharing the content of others is important across *all* social platforms.
I talk about the pros and cons of repinning other people’s content on Pinterest here >>> Should You Repin Other People’s Content on Pinterest?.
I’ll let you make up your own minds on the matter.
So, what did I learn?
I learned that it’s perfectly okay to take a break from your social media and blogging strategies from time to time. Nothing fell apart when I stopped auto-pinning on Pinterest. Nothing bad happened. With Instagram, you might lose a few followers if you don’t share content for a few days, but that’s not the way it works over on Pinterest. That’s why I suggest making it the first platform you work on when you start a new blog or website. The more content you publish to your blog, the more pins you have to share on Pinterest. In turn, the more you will get from your Pinterest strategy — more repins, clicks to your blog, etc.
Once Pinterest is plodding along nicely, getting you regular traffic, you’ll then have plenty of time to work on strategies for the other social platforms.
Go crazy with your Pinterest marketing strategy if you want to. Pin a hundred or more times a day. Other bloggers are. I’m not quite at that point yet, but I’m working my way up. I started on 10 per day. Then 20. Then 25. And now we’re up to 30. My next step will be 40 pins per day. The more content I have on my blog, the more stuff I have to share on Pinterest and the less I’ll need to rely on the pins of other people and bloggers. I’m using the entire thing as an experiment, too. No ads. No paid promo. Just letting Pinterest work its magic in that special little way that it does.
Going forward …
I’m upping my pins to 40 per day, keeping to a 50/50 split of mine and other people’s pins.
I’m creating infographics for my most popular blog posts for Pinterest.
As of right now, I’m sat at 359,000 monthly unique viewers, with 12,500 monthly engaged. I’ve increased engagement from just over 2.2% to just over 3.5%. I’m aiming for 5% now. That’s my next real goal. I’m quite excited to hit 1 million monthly unique viewers, but I’m guessing it might be a little way off yet.
Where are you sitting with your Pinterest views and engagement? Do you struggle knowing where to start or how to create pins for your blog posts? I’ve covered my entire strategy, from day one to right now, in the following series –
Please get in touch if you have any questions or comments. I’d love to hear from you. I’d also love to read your latest posts, so feel free to leave links in the box below.
Thanks for stopping by!