I had the hardest time keeping up with my own Pinterest strategy for a little while, and it honestly felt like I spent my entire life creating fresh Pinterest Pins, pinning them, repinning them, creating descriptions for them, researching hashtags and keywords … and that’s just for ONE social media platform, for ONE blog.
In short, my Pinterest marketing strategy was completely unsustainable. (And I’d already switched from wasting my time on an unsustainable Instagram strategy to a Pinterest one.)
Yes, I was getting repins and clicks through to my blog and traffic – but I was spending so much time on Pinterest-promoting my already published blog posts that I just couldn’t find the time to write or publish new ones. I wasn’t creating NEW blog content – and NEW blog content is important for my SEO strategy and attempts to increase my blog DA.
It was definitely time to shake things up.
With more than 2.5 billion monthly active users, according to Hootsuite, Pinterest is definitely not a social media platform you’ll want to slack on.
Next to search engines, Pinterest is and always has been my biggest traffic driver to this blog.
With Pinterest now prioritising fresh Pins over repinned Pins, I needed to find a way that I could make a bunch of unique Pins in the fastest time possible.
And I did.
I successfully created 20+ fresh, unique, Pinterest Pins to promote one single blog post.
I’d estimate that these 20 Pins took about an hour, maybe less, to put together in total, but I have a habit of creating Pinterest Pins and other social media as I create the blog post, copy/pasting questions/statements/stats/facts into a separate document to then use as text for graphics and social media posts.
What is a “fresh” Pin?
Tailwind – a Pinterest scheduling tool and official partner of Pinterest – gives a definition as:
A fresh Pin is simply a new one for a blog post or website URL.
You can have 100 similar Pinterest Pins, all pointing to the same blog post, but as long as they are different from each other in clear and discernible ways, Pinterest will class them as fresh.
Notice how I said “different from each other in clear and discernible ways”; you can’t just throw a couple of tiny tweaks at an already-published Pin and call it fresh.
- Changing the text on a Pinterest Pin ~ not a fresh Pin.
- Changing the colour of a Pinterest Pin ~ not a fresh Pin. [*probably, not confimed]
- Changing the description of a Pinterest Pin ~ not a fresh Pin.
- Moving the image from the top to the bottom of a Pinterest Pin ~ not a fresh Pin.
- Making the font on a Pinterest Pin bigger/smaller/different ~ not a fresh Pin.
There is some evidence to suggest that using a free stock image that has already been used many, many times before could be seen as a duplicate Pin, not a fresh Pin, simply because so many other people have used it before you.
I’ve been using Canva Pro and iClipArt [both paid-for resources] to source lesser-used stock images and illustrations … and my monthly unique viewers on Pinterest has been going steadily upwards since I adopted that strategy.
Now that we’ve gotten that nicely out of the way, let’s move on to why you’re really here …
How to Create 20 Fresh Pinterest Pins From One Blog Post
Let’s go back and pick one of my blog posts at random.
The first thing I did was make a generic Pinterest Pin using the title for the Pin’s text and a free stock photo for the image, using Easil, a tweaked Easil template, and some of the graphics/elements included as part of the free Easil package.
Then, I went through the post, making a note of prominent questions I ask and then answer. To be fair, this is a pretty easy blog post to do this with as it’s based on actual Pinterest marketing for bloggers questions and answers but if you keep on reading, you’ll see how I also do it with different types of content, including non-question-and-answer-based content.
These are the questions I pulled from the above blog post:
- Is a business account really that important?
- Where and how do you create Pins?
- How often do you Pin?
- Is there a right or wrong time to Pin on Pinterest?
- Can you Pin too much?
- What’s more important: monthly unique viewers or followers?
- Should you repin other people’s content on Pinterest?
- Do you need to delete old Pins on Pinterest?
- What CAN’T I do on Pinterest?
I used those questions as the text for a batch of Pinterest Pins using Canva, a tweaked Canva template, some of the graphics/elements included as part of the Canva Pro package, and some graphics/images/illustrations from iClipArt.
That’s 9 questions that I answered in my post, each of which can be made into a completely unique and fresh Pinterest Pin, to then link back to the post.
So far, including the original, generic Pin for the post, I have created 10 unique and fresh Pinterest Pins.
Pretty good going, right?
Once I’m done with the questions, I then write a list of bold statements, statistics, or facts mentioned in the post that I don’t think would be widely known.
- Do you know about Pinterest limits?
- Deleting old pins prevents them from ever having the chance to become popular/viral pins … but does that mean you shouldn’t do it?
When I’ve got a few together, I’ll do just as I did with the questions listed above: I’ll create Pinterest Pins using the bold statements, facts or stats as text for them.
And then I create a mixture of random Pins that kinda combine the questions and answers with the stats, facts or statements. As you can see, I now have 13 fresh Pins to promote that ONE blog post.
They’re all different, with different text, colours, images, etc., and I also make sure I use different hashtags and keywords in the descriptions of those Pins, to ensure they reach the maximum possible audience.
Sometimes, if I’ve got a little bit of time on my hands, I’ll go through the illustrations or images on iClipArt, Canva, or other places, and see if they give me a little inspiration.
With the fresh Pinterest Pins below, I found the images/illustrations and then created Pins + added text based on them.
And then, when I’ve got all of those Pins in front of me, I picked a few favourites and made new ones — the same, but different.
I’ll change the wording, flip the image, zoom in on it, use the same details on a different template, switch up colours and fonts — whatever it takes to make the Pin unique and fresh.
And that’s how I did it: create 20 fresh Pinterest Pins, all ready to schedule using Pinterest’s Scheduling Tool or Tailwind, over the coming weeks and months, to promote one of my older blog posts.
I now complete this task – completing as many unique and fresh Pinterest Pins as I can – for each post I publish, often mixing styles, colours, and types of Pin to maximum my results.
In fact, I go into a lot more detail about that right here: Should I Have a Theme On Pinterest Or Mix Up Pin Styles?
To Summarise …
- Go through your blog post and make a list of specific facts, questions+answers, points, stats, bold statements, or opinions you’ve included.
- Add some of the above if the post doesn’t already include them.
- Make the individual points on your list into Pinterest Pins, creating a fresh Pin for each point.
- Mix up styles, fonts, colours and templates to appeal to more audience segments.
Thanks so much for reading my blog post today, especially if you’ve made it all the way down here to the very beginning.
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