Good morning, bloggers! Or, good afternoon/evening if you’re reading this in the afternoon/evening, obviously. How’s life? How’s blogging life? Have you lost your mojo? We’ve all been there, don’t worry about it too much. If you couldn’t write a new blog for love nor money right now, I have a little side project that you can participate in, that’ll help boost traffic even when you’re not actually publishing new posts. Today, I would like to talk to you about the cool ways to repurpose old blog posts, specifically, creating ADDITIONAL blog posts from your original one.
(And no, it’s not the same as a “roundup” post, as discussed in New Things You Can Do With Old Blog Posts: A Roundup.)
Cool Ways to Repurpose Old Blog Posts: Multiplication + Expansion
Whenever I write a blog post, I always find myself talking and talking and talking away until I have far too many words on a page … and definitely too much information for just a single blog post. I’m trying to educate folk, not overload them with stuff they don’t understand. So, I keep writing until I get bored or run out of things to say and when I’m all done, I “reevaluate” things.
- Could I separate that blog post down into TWO? Or more?
- Could I split apart the different topics, expanding on them in their own posts?
- Do I briefly touch on subjects or topics that deserve to be talked about more?
I started writing a blog post called “Cool New Ways to Repurpose Your Old Blog Posts”. When it hit 2,500 words long and I’d still only gotten to point 5 of 20, I realised I had a lot more information than just ONE blog post. In reality, I would end up having close to 20 WHOLE blog posts.
I separated the 20 different topics. Not all of them would have enough information/words for a blog post all of their own, but that one idea alone had generated at least 15 new posts, and it also allowed me to hit different keywords, both long and short tail, for search engine optimisation.
The first point I made and then turned into a single blog post was about using excerpts of your own blog post as a social media caption — Are You Using Your Blog Posts for Social Media Content?
I then turned the second point into another, single blog post, discussing “roundup” posts and how beneficial they are for sending traffic to old and unloved posts. (I’ve linked to that above.)
The third point on the list of cool new ways to repurpose your old blog posts was discussing how to expand on points you make in the post, expanding on them in new posts and then linking the two together.
*That’s THIS blog post!*
Each one hits a different keyword, shares plenty of super useful information and gives me another day of quality content. NOT ONLY THAT, I also have the opportunity to create another, final blog post at the end — a roundup-style post.
Okay, okay, we get it, so how can that help us repurpose OLD blog posts, Kim?
I was waiting for you to ask! After my one blog post turned into 15+ blog posts, I wondered if the same process would work for some of my older, already published posts. I’ve already discussed the idea of using a number of older posts as a guide in a roundup-style blog piece, but could the process be reversed? Expanding on them, or points within them?
And that’s your homework for tonight, too …
1️⃣ Go back through your blog, grab one post, read it, and jot down the ideas you have as you go through it.
2️⃣ Look at points you briefly touched upon but could talk about in greater detail.
3️⃣ Make the ‘greater detail’ your next blog post, linking back to the one you just read and brainstormed from.
4️⃣ Go back and link from the old post to the new one, too, saying something like: “I expanded on this further in NEW BLOG POST TITLE”.
Don’t forget, some of these blog posts are going to be old, maybe even a couple of years old. You might have covered some of the same/similar information since, but in a better way and/or with more useful details. I would imagine you’ve definitely learned a trick or two.
Image source: colorubold.blogspot.com
One of my first blogging-related blog posts was 15 Ways to Make Your Blog Better. I took a look through it, pen in hand, and jotted down the following title suggestions/blog post ideas in 10 minutes:
15 Ways List-Style Blogs Benefit Your Website
7 Reasons Why Blog Readers Love Lists
How You Can Make a Blog Post List-Easy to Read (Even When It’s Not a List)
How I Use Pinterest to Better My Blog
How to Be a Relatable Blogger
4 Ways to Write Blog Posts That People Relate To
Top 10 Ways to Break Up a Paragraph in a Blog to Make It Easier to Read
How Long Should a Paragraph in a Blog Post Be?
Short Paragraphs, Please: 3 Tricks to Beautiful Blog Posts
7 Blogs I’ve Learned a Lot From
3 Things That Turn Me Off a Blog
The Importance of Sub-Headings in SEO
Some of the information is covered in other blog posts I’ve written since that point, so I’ll link to those newer ones from the older ones. They’re only title suggestions, too. They’ll probably change a hundred times before they actually make it to the blog. A few of them won’t even make it to the blog at all, vetoed because the title is too similar to something I’ve already created/planned, or because I couldn’t come up with enough unique information for a single post.
You might not have actually penned a brand new blog post, but you’ve created a plan. You’ve still been productive. You might even find some inspiration to start blogging now you have titles and ideas to work with. At the very least, there’s a chance you’ll have unearthed a few similar posts that you could then put together in a roundup piece.
A few more examples:
Are you a beauty blogger? Did you discuss an eyeshadow palette or other makeup/skincare product last year, absolutely rating it, but now barely use it at all? I recommend having a look at makeup products you were obsessed with a while back and then update your audience with how you feel about them now, and the journey you went through with those products.
If you created a makeup look with killer brows, but only discuss the makeup look as a whole, perhaps focus on the killer brows within that look, creating a smaller guide on how to recreate it. The same idea works for beauty influencers or Youtubers — take one feature from a previous “bigger” look and then focus on that for a piece of content all of its own — an Instagram post, YouTube video, blog post, etc.
In theory, the creation of ONE makeup look *could* lead to 3 or 4 content pieces — one featuring the entire look, one featuring the eyebrows, one featuring the amazing cut crease, and another for how you cleansed your face and got your base ready.
If you received comments such as:
“I love your eyebrows in this look!”
“What brush do you use to get that killer cut crease?”
“I wish I had flawless skin like you.”
… you have ideas for content. Someone wants to know how you get your eyebrows to look so good, which makeup brushes you love to use, and how you get your flawless skin … even if it is with Facetune. So, go tell them.
And there you have it — a brand new way to use your old blog posts. Yes, this does involve doing some extra work, expanding on the things you’ve already talked about or covered, but it also gives you the chance to link back and throw some love to a post that might not have had views for a while. If you take a few moments to go back over the history of your blogs, you’ll probably find quite a few different posts that you can take this approach with.
I can’t wait to see what you come up with, so don’t forget to come back and let me know! Throw your links my way, bloggers. Share, share, share! 💜
Further resources + reading:
- Long-Tail vs Short-Tail Keywords: Which Are Better?
- How to Create a Blog Signature
- Should You Switch From a Business Account to a Personal One on Instagram for Better Engagement?