Blogmas is both a good thing and a bad thing. It’s a bad thing because it takes up so much of your time. All the writing of blog posts, editing of blog posts, formatting of blog posts, scheduling the post, scheduling the social media posts, finding the right hashtags, taking the photos, editing the photos, renaming the photos … It’s a long, tiring, and arduous task.
If you’re anything like me, you were ready to pull your hair out at about day seven or eight. That’s when I started slipping. I’m still a few days behind, but it’s cool. I’ll catch up eventually. Hopefully … (I totally will.)
As much as Blogmas is a pain in the ass, and it really is a pain in the ass, it can also be a fabulous thing for you and your blog.
Blogging every day is said to be the best thing you can do to increase traffic. This is not an easy feat, admittedly, but we all push ourselves to get Blogmas done (albeit sometimes not on time) because we said we would. We committed ourselves to that cause. Sometimes we wish we hadn’t made that pledge, but we did, so now we need to see it through.
YOU CAN DO IT!
Recent studies by Hubspot showed that posting to a business blog 16 times in one month or more will generate 4 – 5 times the amount of leads that you would usually get if you were to only post 4 times in that month.
Similar studies have shown that posting 1 times or more in one month will also generate more traffic; almost 3 times more traffic when compared to posting between 1 and 3 times in the same month.
One final study by Social Media Examiner showed that daily blogs would generate close to 5 times the traffic than other, non-daily blogs too.
The more you blog, the more traffic you will get. You will also get more leads if that’s the aim of your game.
Have you found that blogging every day for Blogmas has increased your traffic so far? Do you think the traffic increase would be enough to encourage you to blog more frequently in the future? Perhaps it’s something to think about?
Making the Most of your Blogmas Traffic
So, if you’re getting more traffic as a result of blogging every day for #Blogmas, it would be a very smart idea to work out how to make the most of that traffic. When you go back to blogging on a less frequent basis, there’s no denying your traffic will probably decrease a little. You should make the most of the influx while you have the chance.
Here are a few tips that I would recommend:
🎄Insert your Instagram feed into your post.
There are plenty of plugins that you can use to make this process easier, but I use one called Instagram Feed. Using a simple shortcode, I can insert as many images as I like, where I like. You can customise pretty much everything. If more people are looking at your blog, why not make the most of the traffic? Make your Instagram feed more accessible (mine even has a ‘See More’ and ‘Follow’ button), and you might just gain a few extra followers out of it.
🎄Have you subscribed to my blog?
Again, while you’re experiencing an extra rush of festive web traffic, you might as well make the most of it. Ask your readers (old or new) to subscribe to your blog and they might just do it. The more people you ask, the more people could sign up. Technically, by adding this to every blog post (or just visibly on your blog), the subscription box/form could make quite a bit of difference.
Have you subscribed to my blog? 😉
🎄Facebook, Twitter & Pinterest
Of course, you MUST make sure that you’re promoting your Facebook and Twitter accounts in your daily blog posts too. I have these as widgets on my blog, but on a mobile device, these aren’t seen unless you scroll all the way down BELOW the blog post itself. There’s no harm in adding small Facebook, Twitter, and Pinterest buttons to your actual blog posts.
The point is; if the button isn’t there and obviously visible, your readers won’t click on it.
Judging by the studies and stats I showed you at the beginning of this piece, there’s a very good chance that you will most definitely have benefitted from the additional Blogmas traffic as a result of blogging every day (for a while, at least). These are three of the easiest tips to try. In my journey around other blogs, however, I’m astounded by how many people are NOT doing these things. I couldn’t even find the social media links at all on a few. Maybe I should write a post about this for another day? It might turn into a little bit of a rant …
I hope these tips have helped, but you won’t know until you try. I hope #Blogmas is working well for you too. As you can tell, I’m days behind, but it’s all cool. It’s the taking part that counts … right? 😉