I’ll be honest with you, there’s no easy way to answer the question, “When is the best time to post to Facebook?”
It’s a question I get asked a lot, especially from business owners and bloggers brand new to the world of social media and social media marketing.
There are certain times and days that have been shown to generate more interactions than others. These interactions include likes and comments, as well as shares. They also include new ‘likes’ on the Facebook page, and potentially even clicks through to the website or blog.
I will tell you those times in just a moment. Before we look at the ‘official’ guidelines, however, you should really take a look at what works well for you.
When is the Best Time to Post to Facebook?
I worked with an artist – StephenVerneArtist – and we were talking about what times of the day, or days of the week, he should post certain things. The Facebook and Instagram pages were relatively new, even though the artist had been in business for many years, and he had been looking at increasing his online presence.
I advised him to post a few things — pictures of art he was currently working on, as well as recently completed pieces, at various times and days, to see what the outcome was. We also held the same experiment for emojis to help determine whether or not using them worked for him. Using emojis DID work, and you can see more about that here > Are You Using Emojis When You Promote Your Business?
One of the times we learned worked for StephenVerneArtist and his art business was between 5:00 pm and 6:00 pm on a Friday. I know what you’re thinking — Really? That doesn’t make sense! And when you really think about it, it doesn’t.
What are most people doing between 5:00 pm and 6:00 pm on a Friday?
Some may have finished work early for the day. Others don’t enjoy this luxury, however, and would be just leaving for work after a very long, hard day.
Transport would differ. Some would get the train home, perhaps a bus. There are those people who drive, of course. A few would perhaps walk. Some may hop on a bicycle, or in a cab.
There could be a few lucky people who would be sat in a beer garden, enjoying some sunshine and a cool pint.
For the most part, though, Friday nights are often busy. Very busy. There’s the getting-ready-to-go-out business, and making sure the babysitter turns up. Or finally catching up on your soaps because you didn’t get a chance all through the week. Or housework. Laundry. Shopping. Or … you know, just catching up on your sleep because nobody gets enough of that these days.
You’d think that many people would be quite busy between the hours of 5:00 pm and 6:00 pm on a Friday. Too busy to be checking out what’s going on in the world of Facebook, anyway. But, on a Facebook page that only had between 100 and 150 likes at the time, the 5:30 pm Friday night posts seem to be very well-received! The majority of them generated at least 10 interactions. This included generic likes, hearts and other emotions, and even comments and shares.
That doesn’t sound like a lot, but imagine if you could recreate the same on a much bigger scale. If that artist’s page had 1,000 likes, the 5:30 pm Friday night posts could have generated 100 interactions. Each one was potentially seen by a few hundred more people by the way it comes up in their timelines.
My vaping website, on the other hand, doesn’t seem to do very at all out of those Friday night posts. That particular Facebook page currently stands at 300-350 likes. Most Friday 5:30 pm posts are met with just one or two interactions. A few of them still standing at 0 interactions days later. For the most part, these interactions actually happen on Saturday morning / early afternoon, when people are just coming around from the night before.
You should perform your own social media experiments to see what works well for you. There are programs that will analyse the data for you, telling you the best times and dates to share your posts to the world. You can’t beat a bit of human playing-around though. That’s a technique I like to try. I often find weird and wonderful times to post.
If you have shared a post at 11:00 am on a Wednesday morning on Facebook and it received a lot of activity — likes, shares and comments — make a note of it. Get yourself a calendar, and remind yourself to try the same thing a week later. Schedule a post, similar to the one you’re experimenting with. See if the same thing happens again. Does it generate the same amount of activity?
For the next week, post again at 11:00 am on a Wednesday. Rather than using a similar post format, however, try a different one. If the last two have been a little bit of text with a great picture, try more text and no picture.
This gives you the same information that various online analytics programs do, without all the hassle of trying to workout how to use them. I used the same trial-and-error system to create and build the Facebook page for Airborne Airsoft. That one quickly picked up speed. We would jot down the posts that generated the most activity, and the times at which we posted them. We would then use different posts – pictures, maps, web links, discounts, offers, and more – at the same times, and also at different times.
If lots of different posts bring lots of likes, comments and shares at the same time, say, 11:00 am on a Wednesday, you’ve found a great time for you to post to Facebook. As I’ve said, there are programs that will work out this information for you, but this is the easiest way to explain it. It’s a technique that has worked well for me over the years.
When is the Best Time to Post to Facebook?
According to Hubspot, who has performed plenty of social media experiments and analysed more data than I ever could, the best time to post to Facebook is between 3:00 pm and 4:00 pm on a Wednesday. Posts closer to 3:00 pm had the best success.
The next best times to post to Facebook are between 1:00 pm and 4:00 pm on Mondays, Tuesdays, and Thursdays. This would be the time that many people take their lunch breaks. School kids will have finished between 3:00 pm to 4:00 pm. People will be bored at work, cheekily checking their Facebook pages under the desk, desperately looking for something to entertain them and see them through the rest of the afternoon.
After that, Saturday and Sundays are great times to post, between 12:00 pm and 1:00 pm. Again, this will be when people are waking up, particularly if they are allowed the luxury of a lie-in at the weekends. Those who may have gotten up early, getting stuff done, will be starting to cool down, perhaps enjoying a nice cup of tea with a biscuit.
** In my experience weekends can be very touch-and-go. Some of my social media accounts are really popular on the weekends. Some are barely even looked at, with a reach of just 5-25 people. Just to give you some idea of how big this range is, this same page reach hops right up to over 300 and more during the week (on an account with fewer than 500-page likes.)
As a final note, I would like to say that you should play around with your social media accounts. See what works well for you. The artist and I would probably never have tried posting something at 5:30 pm on a Friday if it hadn’t been for the fact we were talking about work at that time. We tried something, it was popular. Then we tried it again, it was still popular. Together, we found a brand new best time to post to Facebook for that particular business.
It’s not so tough to figure out, right?
Play around with times and dates. Let me know which ones worked best for you! Are the Friday evening updates popular? What about the Saturday lunchtime ones? I’d love to know what you found out. Share your info with me!