Hello, bloggers. How are you doing? I want to talk to you about getting the most out of your blog posts today, specifically, using your blog posts for social media content. It’s a really tough job trying to come up with something new and unique for each of your social media platforms, but there’s a really great trick that you can use to utilise the words you’ve already written in your blog posts, but marketing them in a way that is just perfect for social media.
Let’s take a closer look …
Using Blog Posts for Social Media Content
This is actually a trick I’ve used recently, so I’m going to show you an exact example of how I used what was already written in a blog post on social media:
“What would you do in a zombie apocalypse?
And other end-of-the-world type scenarios? You can’t tell me you haven’t discussed it at great length with your friends at least once. I know I have. My fella and I regularly come up with new plot twists to add to our already weird and wonderful escape plan.
Mine involves heading straight to Tesco. He goes right to a DIY store to “arm up”. The fact that I think about food while he’s figuring out weapons says a lot about how we are as people. I just can’t die without one more egg custard tart.
It’s all theoretical, remember? It’s also meant to be fun, so, have some fun with it! Be the hero of your own story and save the world. Hell, someone’s gotta.”
That was a post shared on Facebook and Instagram, and a direct quote taken from one of my recent blog posts: 66+ Halloween Blog Post Ideas. I liked the quote, pasted a copy into a separate word document after I’d written it, and then used it to promote the blog post once I’d hit the publish button. Why? Because I thought it was a funny, cute and eye-catching paragraph and I wanted people to see it. That’s exactly the kind of snippet that would work on social media.
Because it attracts interest. It’s a bit humorous, a tad cheeky, and it’s definitely something that we’re all talking about. Some of us are still desperately waiting for anything The-Walking-Dead-related to happen. Plus, everyone’s got an opinion as far as survival guides are concerned. You might even learn a trick or two that’ll help you should the situation ever arise. (You’d think it already had to look at some city centres on a Saturday morning …)
If you read the above snippet on social media, wouldn’t you come and take a closer look? I would.
The excerpt I ‘stole’ from my own blog post is quite a long one, but it fits within an Instagram or Facebook caption, with room for hashtags. It’s far too long for Twitter, of course, but you can still utilise the same idea for tweets. You just need to shorten the caption.
What will YOU do when the zombie apocalypse happens? And other end-of-the-world type scenarios? Just one of the things I’m talking about in my latest blog post > 66+ Halloween Blog Post Ideas
You’ve already written that content. It’s great content. Why would you try to REWRITE already-brilliant content so that it fits for Facebook? Just use the already-brilliant words.
- Use a quote.
- An entire paragraph.
- The first 4 points from a 10-point list, or a random selection of points. (Just not the really good ones.)
- A cliff-hanger question/line.
Don’t give the entire game away, obviously. People won’t click through to your blog if they’ve already read all the information in that Facebook or Instagram post. Just give enough information away that it leaves people wanting more, and that, in turn, leads people to click through to your blog.
Facebook allows for 63,206 characters in a post. I don’t recommend you use quite *that* many, obviously, but there’s plenty of space to play around … so play around. The recommended/ideal length of a Facebook update or post is apparently between 40 to 80 characters.
Which blog posts?
There are two ways to look at this. You could:
A) Share quotes and snippets from your MOST POPULAR posts on Facebook and Instagram, hoping to make them even more popular … perhaps even viral-popular. You can easily find the most popular blog posts using Jetpack for WordPress or Google Analytics.
B) Share quotes and snippets from your LEAST POPULAR blog posts, hoping to salvage some sort of traffic flow. You could make changes — update them a bit — to ensure they’re aesthetically pleasing, etc. before sharing, and this exercise actually gives you the perfect excuse to do just that.
Ways to spice up your old blog posts before sharing
📷 You should definitely add images if there aren’t some already. I’ll add links to great websites you can find free stock images at the bottom of this blog post.
📍 Create Pinterest images that you then pin on Pinterest. (If you use the social site, obviously. But if you don’t, you’re potentially missing out on a truckload of traffic.)
Details of other easy and simple hacks you can use to make Pinterest your #1 source of blog traffic can be found here:
- Pinterest Marketing Strategy – Step 1: Ready, Set, Go!
- Pinterest Marketing Strategy – Step 2: Making Your Blog Posts Pinterest-Worthy
- How to Hide Pinterest Images in a Blog Post
🔗 Add a few links to other, relevant blog posts you’ve written. (Just like I’ve done above.) If the blog post you’re working on is quite old, there’s a chance you’ve added a bunch more interesting stuff to the archives since. If it already generates a decent flow of traffic (one of the popular posts), you can use it to springboard readers to other, newer, and lesser-viewed blog posts.
📲 Add links to external websites. If you’re using stats or figures, you should list the sources already. (Like my Sproutsocial stat and link earlier.)
Linking is important. Say it again:
LINKING IS IMPORTANT.
💰 Are you using Adsense now? Is there an ad on the older blog post, or was it published it the pre-monetisation days? If it’s a popular post and there isn’t an ad (if you use ads), you’re potentially missing out on income.
📢 If you’re sharing a quote or snippet to Facebook and/or Instagram (because there’s more caption-space), make sure you also share the same blog post link to Twitter with a shorter caption, and perhaps mention it in your next Instagram caption, too. You could also add the #linkinbio. You have just injected some new life into the post after all.
Your posts are brilliant.
You thought as much, otherwise, they wouldn’t have made their way onto your blog. You should be using your blog posts for social media content, and it’s so much simpler than you’d think. It actually makes your life a lot easier. simply copy and paste the quote, add a link to the rest of the blog post, and make sure there’s a decent, eye-catching image to lure people in. It’s quite a simple recipe for success, really.
Have a wonderful day, folks!
When you’re writing a blog post and write a bit that you could easily use as a social media post, copy and paste that excerpt into a separate word document, before continuing with your post. I also recommend jotting down stats and figures you use in the blog post, or key points, in the separate word document. These make for excellent social media captions and saves you the time of trying to come up with quotes, captions and snippets at the end.
Further resources + reading:
- How to Use Keywords in a Blog Post for SEO – 9 Steps
- Should You Repin Other People’s Content on Pinterest?
- How to Find SEO Keywords for Your Blog that Actually Perform
- Long-Tail vs Short-Tail Keywords: Which Are Better?
- 75+ Places to Find Free Feminine Stock Photos For Your Blog