Monthly unique viewers, also known as MUV, is one of those numbers that looks important on Pinterest, and it can be quite high in some cases, which would lead many to believe those particular Pinterest accounts were doing quite well — getting lots of repins, close-ups, and clicks. That’s often not the reality of the situation, however. Let’s take a closer look at why that is and answer the question: are monthly unique viewers important on Pinterest?
What Does MUV Mean?
MUV is an abbreviation of Monthly Unique Viewers — the number of unique (different/new) viewers your Pins have per month. Essentially, the figure is how many accounts see your Pins each month, because they appear on home/popular feeds, during searches, or via other means.
MUV is NOT how many people engage with your Pins. Just because people see your Pins doesn’t mean they engage with them.
Where Can You Find Your Monthly Unique Viewers on Pinterest?
If you’re looking at your Pinterest account on a mobile device, head on over to your profile page to find your monthly unique viewers. Right underneath your name, brief description, and how many followers/following you have, you’ll find your monthly unique viewers.
If you’re on the desktop version of Pinterest, your monthly unique viewers can be found in the same place, on your profile, right beneath your name, description, followers/following, etc.
I focused on Pinterest numbers for a long time, desperately urging the monthly unique viewers [MUV] to reach 1 million for my UKWordGirl account, just like I’d managed – and exceeded – on many other accounts before it; but I never seemed to get there. Every time I got close, even getting up to 850K viewers at one time, something would happen to send me right back to between 100-300K viewers and I’d be left sorely disappointed.
But then one day, I found myself casually trawling through Pinterest, not paying attention to my own account at all, and spotting something quite marvellous …
I’d not just reached 1 million monthly unique viewers, I’d reached 2.1 million.
I hadn’t even noticed my 1-million-milestone, yet I’d somehow managed to reach and surpass it.
Ironically, I hadn’t touched my account (or my blog) in a good few weeks when it happened. 2020 has been a thoroughly unpleasant year for me, and with multiple family deaths, friend deaths, various other tragedies, floods, multiple pieces of broken or malfunctioning equipment, a global pandemic, and bouncing from one traumatic bad-luck incident to another, the blogging side of my life really suffered. I didn’t have the social-energy to respond to potential clients, I didn’t have the time to write new blog posts, and actually working on a social media strategy was so far from my mind, I’d basically forgotten how to do it.
But when I forgot to focus on the numbers, they all increased.
Maybe we’re all focusing on those numbers a little too much for it to be beneficial? Just throwing it out there …
I noticed a couple of additional things, too:
- Once my monthly unique viewers increased, my followers increased organically, without any direct assistance or focus from me.
- There was also an organic increase in blog clicks, from my Pins. For the first time in a while, Pinterest beat search engines as my number one source of blog traffic.
But, is MUV Important on Pinterest?
Yes and no.
To start with, your monthly unique viewer number doesn’t mean bugger all if those views aren’t converting to close-up views or website clicks. A million impressions-plus on Pinterest doesn’t help a blogger in any way, shape or form if no one ever views the actual blog content behind the Pins.
One of my Pins reached 5,000 impressions, but do you know how many people actually clicked on it to read the blog post it promoted?
I’ll tell you: none.
Not a single person clicked on the Pin to read the blog post behind it, which in turn meant that not a single person clicked on the affiliate links in the post, or any of the advertisements.
5,000 impressions didn’t exactly help me out that time, with that Pin, did it?
In theory, the more impressions your Pin gets (impressions = number of times it’s been shown on the screen/page), the more people are likely to click on it … but that’s not always the case.
Another of my Pins only received 292 impressions – a small fraction of the one discussed above – but it still managed to pull in 3 saves (repins) and 2 link clicks. Minimal amounts, yes, but still more than my 5K-impression Pin.
Another Pin bagged itself 6,600 impressions and also racked up 34 saves (repins) and 117 link clicks.
There is no direct correlation between impressions, whether that’s Pin impressions or account impressions (MUV), and link clicks or saves/repins.
No correlation whatsoever.
Well, apart from the fact that you have a higher chance of more people engaging (clicking, reading, saving, etc.) with your content if it’s shown to more of them (higher impressions), of course. But lots of impressions and a high MUV doesn’t mean lots of blog clicks, or followers, or repins/shares. Just because you can and have been reaching tens of thousands of people, doesn’t mean that they’re engaging with you.
By proxy, the MUV itself – and all by itself – is a pretty useless figure. We call those types of metrics ‘vanity metrics’, because they’re just there to make you feel good.
Vanity metrics don’t necessarily mean anything in terms of engagement, or social media popularity, and they’re also quite easily manipulated. (For example, the more Pins you publish, the higher your monthly unique viewers are likely to be, because there are more of them.)
Are Monthly Unique Viewers Important on Pinterest? ~ Conclusion
In conclusion, no, monthly unique viewers aren’t important on Pinterest. It’s simply a metric to make you feel good, and for inexperienced Pinterest users to be impressed by, but it doesn’t mean anything.
Yes, you’ll have a higher chance of getting more click-throughs and close-ups when you have a higher number of views per month, but it’s not guaranteed — as I’ve shown in some of my examples today.
If you want some helpful advice on how to boost your presence on Pinterest whilst also boosting your click-throughs and close-ups, why not take a peek at some of these other posts on my blog:
Thanks so much for reading today. I hope you’ve found this post helpful, but please feel free to get in touch with me on social media, or via the Contact Me page, with your blogging and social media-related questions.
Enjoy the rest of your day!