Did you know that there are no fewer than SIX separate ways that you can add Instagram videos to blog posts? I know, right? I didn’t know that. Not until a couple of weeks ago when I tried and failed to chuck a video that I’d shared to Instagram in an eliquid review for my vaping website — best-ecig.co.uk.
After a few failed attempts, usually resulting in the video looking absolutely fine in text or visual mode in WordPress, but not coming up at all once I’d pressed preview or publish. Either that or the text was there but the video/image wasn’t, or vice versa. Frustrated beyond belief, I popped the kettle on, made myself a cup of team and did some investigating. There had to be easier ways to add Instagram videos to blog posts, or I’m doing something seriously wrong each time.
Here’s what I found out …
5 Ways to Add Instagram Videos to Blog Posts
1 – Embed
On Instagram itself there’s a little button when you access the post via desktop which gives you extra features. These features include something called embed, which does just as the name suggests. It allows you to embed the Instagram video (or image) into a blog post. Just copy the entire embed code that pops up, paste into the text editor, and centre/align how you usually would. (I usually wrap it with <center> </center> for images, embeds, etc.)
This seems like it *should* be the easiest ways to throw your Insta-content into a blog post, but mine NEVER works as it should. It doesn’t matter how many bits of code I change, how many times I try it, or anything else I do, the same thing never works as it should do. I get the video/image with no caption or a caption with no video/image … To be honest, I don’t think the embed function has ever worked properly when I’ve tried to use it.
I used the direct embedding function from Instagram here:
View this post on Instagram
Sunsets @ Southend on Sea 🌅 Good night! 😴 ••• 📸 @stephenverneartist ••• #goodnight #blogger #writersofinstagram #socialmediamanager #socialmedia #beautiful #scenic #sunset #beach #summer #walk #Southend #lifegoals #goals #seasideliving #inked #mystyle #inkedgirls #vapegirls #tattooed
(If you can’t see the Instagram post or the Instagram post doesn’t show properly, that’s just what happens when you attempt to embed in a blog post. I haven’t edited the code at all. The fact that it doesn’t look right in my blog post royally irks me, but I left it like that for you to see the difference in methods, and how some of them just don’t work.)
2 – Direct Link
It’s only taken me a bunch of years to realise this was even a thing … 🤦🏼♀️ If you copy and paste the direct link to your Instagram video or image, directly into a blog post, it’ll appear just like magic. It can sometimes play silly buggers, messing up on the formatting or alignment side of things, but it generally works quite well.
This is the same video as I mentioned before, but using the direct link method 👇🏻
3 – Instagram Feed
I use this app to include a little Instagram profile overview in my blog posts. You might have seen the box appear on some of the others. (If you’ve had a little look around, obviously.) There are a number of Instagram widgets and plugins for WordPress you can download, and Instagram Feed is just the one that I prefer the most. I have it installed on all of my own personal websites and I find it the easiest one to use and customise. With a simple shortcode [ instagram-feed ] (without spaces), you can insert the Instagram box wherever you like in our blog post. Just like I’ve added mine right here 👇🏻
4 – Image + Link
This isn’t exactly the greatest option when you’re talking about a video, but you could make things nice and simple when adding Instagram content into your blog post. Just use a screenshot that links to your Instagram post/video.
I resorted to this method a lot when I couldn’t get the frustrating Instagram embed to work. I’d upload the thumbnail/screenshot to my blog, making sure the keywords were included in the alt-tag, and then I set the image so that it opened up a link when you clicked on it — the link to my Instagram page. More specifically, that particular Instagram post.
5 – WordPress Shortcode
Another method that I originally knew nothing about, you can actually use a simple WordPress shortcode to insert an Instagram post or video to your blog post. All you need is: [ instagram url=LINK ] (without the spaces, and including the actual URL, obviously), and the post appears like magic on your page.
This is what the Instagram post looked like when I used the WordPress shortcode:
6 – Embed.ly
There are a few external websites that you can use to add Instagram videos to a blog post. One that I have personally seen recommended a lot, is Embed.ly. The site is designed to embed ANYTHING (Facebook video, images, YouTube videos, images, etc.) in your site or blog post using ‘cards’, although you will need to pay for some of the services. Site owners and small publishers have the $9 a month play. Developers and bigger companies have plans starting at $99 a month. You can sign up for free, but the cards/embeds then come with Embedly branding on it. It says “powered by Embedly” in the corner.
I used the free Embedly service (without logging in/signing up) to embed the following video:
There are probably quite a few websites that offer a similar service, although I have noticed that some of the ones I checked weren’t up and running now. Instaembed.com, for example, is no longer a functioning website.
Sunsets @ Southend on Sea 🌅 Good night! 😴 *** 📸 @stephenverneartist *** #goodnight #blogger #writersofinstagram #socialmediamanager #socialmedia #beautiful #scenic #sunset #beach #summer #walk #Southend #lifegoals #goals #seasideliving #inked #mystyle #inkedgirls #vapegirls #tattooed
39 Likes, 0 Comments – UKWordGirl (@ukwordgirl) on Instagram: “Sunsets @ Southend on Sea 🌅 Good night! 😴 *** 📸 @stephenverneartist *** #goodnight #blogger…”
Which of these methods do you use to add Instagram videos to a blog post? Did you experience the same problems that I did when using the ‘proper’ Instagram embed function? (I’m 100% expecting the video embed listed in point #1 to fail.) Has my blog post helped you find another way today? I really hope so! Let me know in the comments below. I’d love to hear from you. I’d also love to read your blog posts, so don’t forget to leave your links!
I hope you have a wonderful day!
Further resources + reading:
- Cool Ways to Repurpose Old Blog Posts: Multiplication + Expansion
- 7 Things That Ruin Your Blog and Social Media Photos
- How to Create a Blog Signature