I’m going to tell you something that I’ve said many times on my blog already: if a reader has made it all the way to the end of your blog post, they like your content. They think it’s useful to them. They have gained something from reading it, all of it, right the way down to the bottom.
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Think about it: if they didn’t like your content, or didn’t gain something from it, they wouldn’t have made it all the way down to the bottom. They’d have skipped out, exiting the page somewhere in the beginning or middle. The internet has made people impatient; if they can’t find the information they’re looking for right away, they’ll go looking somewhere else for it.
The bottom of your blog posts is an underrated and overlooked little space. It’s a place for you to really impress your readers, particularly new ones. You’ve already given them enough information or awesome content to encourage them to scroll to the bottom of the page, and now it’s time for you to show them what else you can do — what else you have to offer.
You should make the most of that space. Use it to your advantage.
Are you ready to learn how?
10 SMART WAYS TO END A BLOG POST
1 – A SUMMARY
A summary is great to make sense of a bulk-load of information. It’s also a great way of ensuring skim-readers don’t miss any of the good stuff. A lot of people won’t actually read the entirety of your posts (sorry), instead choosing to skim over it to find whatever it is they need. It is for exactly this reason that you should break your blog posts down into bite-size chunks, with shorter and easy-to-read paragraphs, with clear headings and subheadings.
2 – ASK A QUESTION
Does your blog have a space below each post for readers to leave comments? Why not actually ASK your readers to use it?
I like to end my blog posts with a question. It’ll be something like:
Do you feel as though you’ve learned something new from this blog post? I’d love to know what information you found useful. Tell me about it in the space for comments below.
You could always encourage your readers to ask you more questions:
Have you still got questions on how to end your blog posts the right way? Shout them out below!
This is something else I’ve said a thousand times before, but I’m going to say it again: if you don’t ASK, you don’t GET. You should ask your readers for their comments, thoughts and opinions. What’s the point in having a place for comments otherwise?
Before I move on, I just have one final point to make about asking questions for your readers to answer. When you ask what your readers want, you can give it to them. When you give readers what they want, they’ll be more inclined to read your content regularly, share your content on social media, and recommend you in other ways. They’ll trust you, which in turn means they’ll trust what you have to say … including when it comes to affiliate links, products to buy (or not), services to invest in, and much more.
3 – ASK YOUR READERS TO SHARE
You could ask your readers to pin your Pinterest Pin to their feed or get them to share the post on Facebook or Twitter. The Pinterest request seems to work especially well with long posts, and you could even consider adding a ‘long content’ warning at the top of the post, along with a Pin It button.
This is a long post. To make sure you don’t lose it and miss any of the great content, Pin It for later!
There’s a really clever way of asking people to share your content, too: doing it as though you’re asking your readers to do you a favour.
If you like this post, please feel free to share it — and thank you!
Did you like this post? Share me, please!
Adding a please makes it come across as though the readers are doing you a good turn by sharing your content, and people love being made to feel good for little selfless acts.
4 – COMING SOON …
If you’re super prepared [unlike me], with content planned and scheduled in advance, you could use the space at the end of a current blog post to offer readers a sneak peek of content coming next, or soon. Think of it as a teaser trailer.
You could ask a question that follows on from the post you’ve just shared, a little bit like a cliffhanger:
“Now you know how to end your blog posts … but are you starting them the right way? Content coming soon!”
Why? Because it might encourage a reader to sign up to your email newsletter, follow you on social media, or find another way to keep up with your content, to ensure they don’t miss out.
Just remember to go back and update the link when you’ve actually posted the new content so that readers can be directed to the right place.
5 – LINKS TO OTHER CONTENT
It’s always good to include external links [links to other websites] to your blog posts, especially when you’re linking to popular, high-ranking websites with high DA scores. However, I don’t recommend that you add external links to the bottom of your posts. The last thing you’ll want to do is keep a reader on your site long enough to reach the bottom only to then direct them somewhere else.
Add a ‘Resources’ style section, with links to other posts on YOUR blog that are relevant to whatever it is you’re talking about instead. It’s a way for you to say to your readers: “Hey, my stuff is great! And these other posts are totally going to help you too!”
It’s also a great way to direct readers to older blog posts that might not get the same volume of traffic as they once did.
Jetpack [Wordpress plugin] offers a ‘Related Posts’ feature.
You could also just add a bullet point list of related posts, like this:
6 – EMAIL CAPTURE
You should have an email capture form/method on every single post on your blog if you have an email newsletter. This is definitely the case at the bottom of a post. Readers like your stuff if they get down that far, remember? There’s a pretty good chance they’ll sign up for your email newsletter.
7 – PROMOTE YOUR PRODUCT OR SERVICE
Do you offer a service or product? Is the main goal of the blog post to encourage people to put their trust in you and buy whatever it is that you’re offering?
You’re definitely going to want to add that as a call-to-action to end a blog post. Otherwise, there’s very little point in writing the post at all.
This is the banner / call-to-action that Interflora has at the bottom of its latest blog post, directing readers to products they can buy:
8 – ADD A SOCIAL MEDIA LINK
If you want more Instagram followers, use a plugin, such as Smash Balloon Instagram Feed, to encourage people to check out your Instagram account. I use it for the bottom (and sometimes in the middle) of some of my blog posts — and you’d be amazed just how many people actually click on it.
And this is what my Instagram feed looks like on the blog:
There are various plugins to work with different social media platforms. I also like inserting a Pinterest box that contains ‘Best of UKWordGirl’ pins to encourage readers to follow me there sometimes, too.
9 – LINKS TO PRODUCTS
Do you talk about products within your blog post? Here’s an idea that you could try: why not have a little area where you list the resources or products discussed? There are countless plugins for WordPress that allow you to insert accordion-style segments into your blog posts, or drop-down boxes, and these can easily be used for all sorts of links, including affiliate links, links to other blogs, links to other blog posts, links to your social media profiles, and more.
Here’s a little example:
10 – SAY THANK YOU!
Aren’t you thankful that your readers made it to the very bottom of your blog post, taking in (or skimming over) all of that fabulous content? You should tell them!
It doesn’t take much to thank your readers for being your readers, and they’re going to like you more if you’re friendly and approachable. You’re adding a personal touch by saying thanks, letting them know that you appreciate the time they’ve taken out of their busy lives to check out your offerings. And in turn, they’re going to be more likely to hit the follow or share button.
Thank YOU for reading my post on the smart ways to end a blog post today – and for making it all the way down to the bottom! I hope you’ve found plenty of juicy tips and resources here to help you create marvellous blog posts from start to finish.
As always, you can ask me questions at any time. And please feel free to let me know your thoughts and opinions in the space for comments below.